If you prepare ahead of time, book signings can be as easy as 1, 2, 3. See my post yesterday on how I got ready.
One thing to remember is don't sit still. If you must be at your table, it's best to stand. Roaming the store with bookmarks and copies of your book is also a good way to get the word out that you're there. Bookmarks are great conversation breakers. Even if customers don't buy books that day, sometimes they'll order from the publisher,from Amazon, or the library. Also, many people like to decide what to purchase in private, so they'll take the bookmark, walk away and read it, then maybe come back if they're interested.
I'm happy to report the book signing went very well today at Barnes & Noble, Arlington Heights, Illinois. I sold books, made new friends, and enjoyed the company of fellow mystery authors, Michael Black and J.A. Konrath. They had a great selling day also, by the way.
Goes to prove a successful book signing is as easy as 1,2,3 if you know what to do.
1. Morgan Mandel
2. Michael Black, Morgan Mandel
3. Michael Black, Morgan Mandel, J.A. Konrath