Money's tight, so we all need to be alert. I noticed an email ad from Kohl's about free shipping, with no purchase limit, along with 15% off. I then remembered I'd also received a mailer ad containing a 20% off code. I knew what I wanted to buy, so I went online and completed the transaction. What would have been a $51.00 charge became $35.36.
Many readers are out of jobs, or making less money than before. They're looking for deals also. Authors need to be aware of this trend. If you're publishing a book on Amazon Kindle or Smashwords, don't overcharge. Unless you're super-popular, you won't make many sales.
Or, maybe you're entering into a contract with a publisher. If so, think about that publisher's record with ebooks. Are they usually overpriced? What percentage of the sales will you get? Would it be worth it to keep the electronic rights if the publisher will allow it?
The majority of readers still want print, but the tide is still turning. While it does, and probably afterwards, overpriced ebooks don't sell as well. People still want to read, but they're looking for bargains. I know I am.
My current romantic suspense, Killer Career, is priced at 99 cents on Amazon Kindle and at Smashwords. I plan to put Forever Young-Blessing or Curse up at $2.99 at first. I have two backlist books I'm getting ready to also transfer over, and don't plan to go higher than $2.99 for any of them.
What are your thoughts about ebook pricing and book trends?
You can also find Morgan Mandel at
and other online spots.