Showing posts with label promotion basics. Show all posts
Showing posts with label promotion basics. Show all posts

Monday, March 08, 2010

What's Your Favorite Social Network? Why?

On March 28, I'm speaking about Social Networking for Fun and/or Promotion at the Niles Public Library. I can tell people what I think, but what do you think? Tell me  What's your Favorite Social Network? Why?

Let me know and I may mention you in my speech.

Thanks,
Morgan

Thursday, September 10, 2009

Vistaprint Is My Friend

I'm doing a presentation called Promo Primer on Saturday at the Schaumburg Township District Library. To get ready, I've rounded up samples of my promo items for Killer Career, Two Wrongs, Girl of My Dreams and my blogs.

As I glance at the collection, I can't help but notice almost everything came from Vistaprint. I've got postcards, flyers, business cards, brochures, a lawn sign, car magnets, a tote bag, tee shirts, you name it. They're all from the same place. That's because so far I haven't found anywhere to beat Vistaprint's prices. They send me an e-mail just about every day with their latest free offers. Once I had my first batch done, I just selected the same thing next time to save money.

If you haven't checked out Vistaprint, try it, but a note of caution. Don't click on anything else except what you are ordering, unless you really want it. Also, check your cart to make sure you didn't click anything by mistake. You can always remove it before you pay. Also, remember you'll be getting lots of e-mails about free items, so it's not necessary to buy extra of an item unless you're really desperate. It's easy enough to pull up another e-mail and order off of that after you've already placed an order. Just be careful you go to the sale e-mail first when you order because that's the portal to savings. If you just go to the site, you don't always get the bargain.

What about you? Is Vistaprint your friend or do you have a different one? Or, maybe you share friendship with more than one company.

Saturday, September 13, 2008

Group Blogs By Morgan Mandel


If you need another Angela Wilson fix, never fear. Angela will be dispensing valuable advice about marketing on Wednesday, September 17, 2008, at my
group blog, http://acmeauthorslink.blogspot.com, as she continues her tour.

I hope everyone enjoyed her stay and learned a few things. I'll be hosting guests off and on here to offer variety.


While I'm mentioning group blogs, a great one to check each day is The Blood-Red Pencil, at http://bloodredpencil.blogspot.com, where you'll get scads of editing advice, kind of like going to class.


Consider joining or starting a group blog, especially if you don't have time to blog every day. They're great for promotion. You'll also get great Google hits.

Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com
http://bloodredpencil.blogspot.com

Wednesday, September 03, 2008

Be a Turkey - Stand Out From The Crowd by Morgan Mandel



I could have saved these vacation photos for around Thanksgiving, but couldn't resist posting them now. My good friend, Jeanne, in Wisconsin, has a backyard that's like a wildlife reserve. Not only do deer, rabbits, squirrels, birds, chipmunks, raccoons and sometimes a bear visit, but lately she's had a mother turkey and her nine offspring coming over for freebies.

Note the one turkey on the railing scooping up the best of the food, while the others stay below.

Authors also need to stand out from the crowd. Though many of us find it against our nature, we need to get out in the spotlight and be noticed. The more we do, the more we'll stand out.

Today I'll just cover how to improve on the basics to stand out. Some other time I'll give examples on more far-out things to do. (Maybe around Thanksgiving, so I can put up another turkey photo.)

You should at least:

1. Set up a website
2. Do blogs
3. Distribute bookmarks
4. Distribute business cards
5. Do book signings
6. Belong to a writing group and attend meetings
7. Go to conferences
8. Join listservs and other online groups

Turkeys do all the above, but better.

To go beyond the basics:

1. Website - Get a designer to do your website, such as Diane Whiddon-Brown at http://novelwebsitedesign.com
or, if you'd prefer to do your own, either vary the template's colors, fonts and structure, or make up your own design.

2. Blogs - Change the layout from the normal template, use a catchy title, add links, a blogroll, photos, a sitemeter, a bookmark, guest appearances, to your blog. Check out other blogs for appearance and content. There's always room for improvement. Leave comments on other people's blogs. They'll remember.

3. Business cards &
4. Bookmarks - Don't just distribute these at normal places, like book signings, book stores, goody tables at conferences. Give them to waitresses when you pay your bill, leave them at rest stops when you travel, leave them on bulletin boards, do a co-op with authors in other states.

5. Book signings - Don't sit at the table next to your books, waiting for browsers to notice you. Get up and approach people. Enter into conversation with them. If possible, put your book in their hands for them to look over.

6. Belong to a writing book and attend meetings - Contribute to your chapter by being an officer or being in charge of the Christmas party or some other event. Join in aloud in the critiques. Let chapter members know about your book signings and what else is happening in your writing life.

7. Go to conferences - Not only attend conferences, but participate in panels. Also, help in some other way, such as registration, timing editor appointments, setting up the goody table, etc.

8. Join listservs and other online groups - Be active online by contributing what you've learned. Respond to posts by others, congratulate them on their successes.

So, be a turkey. I dare you.

Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com
http://mysteryturtles.blogspot.com