With the announcement of the new Horizons line by Harlequin, the battle has begun. RWA's denounced Harlequin for opening this vanity line, going so far as to take away recommended publisher status and free attendance privileges at the RWA National Conference. MWA has issued a warning and is awaiting Harlequin's response.
On the surface, it seems that Harlequin is trying to take advantage of writers who, unable to get traditional publishing contracts, will gladly pay to get their books published. It doesn't appear they'll make much of a profit by doing so.
Although Harlequin says that the HH line, as it will be dubbed, will be kept separate from the traditional Harlequin books as far as distribution and advertising goes, many traditional Harlequin authors are still uneasy, wondering if Harlequin's strength and reputation could be diluted by this latest move.
As with other industries, the book industry is struggling to keep afloat in these troubling financial times. Maybe this is just one more way for Harlequin to ensure a cash flow by offering an avenue for authors who may have fallen through the cracks or who would just like a book published as a keepsake. Whether or not the books are up to par in quality may or may not be relevant to such individuals seeking such a service. The trickle down effect still has serious authors worried.
What's your take on Harlequin's move? Is Harlequin cheapening its brand, or hedging its bets to cover all bases in a competitive market? Will this be good or bad for Harlequin, and/or for authors in general?
