Wednesday night we picked up my Killer Career bookmarks, which had finally arrived at my brother's house. He's the one with the protected porch.
For some reason, I'd put off ordering them. Then I had the other decision of where I wanted to go. I chose Print Place. After that, I had trouble figuring out how I wanted them to look.
I was kind of nervous, but they turned out just lovely. Thursday I'm off to a few downtown Chicago bookstores to hand out my own bookmarks for a change. Usually I'm dropping off those from my friends.
By the way, that's a good in at a store. If you want to get known, just bring bookmarks from friends when they have a new book and drop them off. The staff then gets to know who you are. Sometimes that's all you need to get a book signing.
What about you? Do you drop off bookmarks for your friends? If not before, will you now?
Showing posts with label bookmarks. Show all posts
Showing posts with label bookmarks. Show all posts
Thursday, July 30, 2009
Saturday, August 30, 2008
HABIT By Morgan Mandel
I'm a creature of habit. I've worked at the same law firm for over 36 years. I've been married to my husband for almost the same amount of time. I eat the same things for breakfast each day. I watch the same things on TV. Need I go on?
Readers are also creatures of habit. At stores, they gravitate toward books by authors they're familiar with, usually the ones on the NY Times Bestseller Lists. They've either read books by these authors or have seen so much advance publicity, the authors seem familiar to them.
How does an author not on the Bestseller List get sales? It's not easy, unless you're incredibly lucky. Most of us aren't.
So, to get those readers to buy your book, a fledgling author needs to follow through on a serious publicity campaign. You want your name known not only in book circles, but also with the general public.
Here are a few suggestions to get you started. There are many more out there.
First get a website and blog. Be sure to keep them updated. If you're not on the Internet these days, you're not considered a sourced to be reckoned with.
Get advertising material. Some suggestions are: bookmarks and business cards to leave everywhere you can think of; postcards to mail to libraries, bookstores and the people on your Christmas list; rack cards for bookstores; tee shirts, tote bags, caps with your cover art on them; pens with your name, website and book name; flyers and brochures containing your cover art and blurbs.
Whenever possible, get interviews so your name and book information appear in the newspaper. Also, get interviews online.
Arrange book signings. Participate in conference and library panels.
Join listservs and book sites where you can network with other authors or readers.
These are just a few ways to get noticed. I've done them all. Also, I've done far-fetched things like riding in a 4th of July parade hawking my book. You do whatever you feel comfortable with and more. Stretch the limits each time until you get more comfortable promoting your book. Don't just sit at a book signing. Get up and put your book in a person's hands and talk about it, or whatever else the reader wants to discuss.
By now, you've got the idea. Do everything you can to get noticed. It's the only hope you have to get readers to spend their dollars on your books instead of those on the NY Times Bestseller List.
What are you waiting for? Get to work.
Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com
Readers are also creatures of habit. At stores, they gravitate toward books by authors they're familiar with, usually the ones on the NY Times Bestseller Lists. They've either read books by these authors or have seen so much advance publicity, the authors seem familiar to them.
How does an author not on the Bestseller List get sales? It's not easy, unless you're incredibly lucky. Most of us aren't.
So, to get those readers to buy your book, a fledgling author needs to follow through on a serious publicity campaign. You want your name known not only in book circles, but also with the general public.
Here are a few suggestions to get you started. There are many more out there.
First get a website and blog. Be sure to keep them updated. If you're not on the Internet these days, you're not considered a sourced to be reckoned with.
Get advertising material. Some suggestions are: bookmarks and business cards to leave everywhere you can think of; postcards to mail to libraries, bookstores and the people on your Christmas list; rack cards for bookstores; tee shirts, tote bags, caps with your cover art on them; pens with your name, website and book name; flyers and brochures containing your cover art and blurbs.
Whenever possible, get interviews so your name and book information appear in the newspaper. Also, get interviews online.
Arrange book signings. Participate in conference and library panels.
Join listservs and book sites where you can network with other authors or readers.
These are just a few ways to get noticed. I've done them all. Also, I've done far-fetched things like riding in a 4th of July parade hawking my book. You do whatever you feel comfortable with and more. Stretch the limits each time until you get more comfortable promoting your book. Don't just sit at a book signing. Get up and put your book in a person's hands and talk about it, or whatever else the reader wants to discuss.
By now, you've got the idea. Do everything you can to get noticed. It's the only hope you have to get readers to spend their dollars on your books instead of those on the NY Times Bestseller List.
What are you waiting for? Get to work.
Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com
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