HABIT By Morgan Mandel

I'm a creature of habit. I've worked at the same law firm for over 36 years. I've been married to my husband for almost the same amount of time. I eat the same things for breakfast each day. I watch the same things on TV. Need I go on?

Readers are also creatures of habit. At stores, they gravitate toward books by authors they're familiar with, usually the ones on the NY Times Bestseller Lists. They've either read books by these authors or have seen so much advance publicity, the authors seem familiar to them.

How does an author not on the Bestseller List get sales? It's not easy, unless you're incredibly lucky. Most of us aren't.

So, to get those readers to buy your book, a fledgling author needs to follow through on a serious publicity campaign. You want your name known not only in book circles, but also with the general public.

Here are a few suggestions to get you started. There are many more out there.

First get a website and blog. Be sure to keep them updated. If you're not on the Internet these days, you're not considered a sourced to be reckoned with.

Get advertising material. Some suggestions are: bookmarks and business cards to leave everywhere you can think of; postcards to mail to libraries, bookstores and the people on your Christmas list; rack cards for bookstores; tee shirts, tote bags, caps with your cover art on them; pens with your name, website and book name; flyers and brochures containing your cover art and blurbs.

Whenever possible, get interviews so your name and book information appear in the newspaper. Also, get interviews online.

Arrange book signings. Participate in conference and library panels.

Join listservs and book sites where you can network with other authors or readers.

These are just a few ways to get noticed. I've done them all. Also, I've done far-fetched things like riding in a 4th of July parade hawking my book. You do whatever you feel comfortable with and more. Stretch the limits each time until you get more comfortable promoting your book. Don't just sit at a book signing. Get up and put your book in a person's hands and talk about it, or whatever else the reader wants to discuss.

By now, you've got the idea. Do everything you can to get noticed. It's the only hope you have to get readers to spend their dollars on your books instead of those on the NY Times Bestseller List.

What are you waiting for? Get to work.

Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com

DO YOU BLING? By Morgan Mandel

HOW MUCH DO YOU BLING? IS THERE A RIGHT OR WRONG TIME TO BLING?




Which glasses have the bling? The ones on the right, obviously.

After four years of wearing the same frames, even after changing prescriptions, I broke down and added more bling to my life. What prompted the change was a small scratch, which I knew would get larger with time, also Sears had a good sale. For the heck of it I tried on some snazzier frames and decided I liked them.

I wear them a lot, but not always. They do have their disadvantages. For one thing, I can see the sides of the new frames in my peripheral vision, which is very distracting. The old frames were open. Because of safety factors, when I’m driving, I still wear the plain frames. Also, when I go to aerobics class, I use the oldies so the new ones won’t get all sweaty.

For a while I even kept the old ones on the nightstand because I was afraid I’d knock the new ones off, but decided I was being overprotective.

I’ve come to the conclusion there’s a time and place for bling, actually many times and places. Also, there’s a time and place for plain.

Even before I changed glasses, I already was into bling. If you take a look at my website at www.morganmandel.com , you’ll find bling on the main page—banners, review site logos, photos, other doo-dads. At one time, it even had an electronic marquee advertising the release of Girl of My Dreams.
I try to make each page unique, depicting the flavor of my novel and the subject matter I’m presenting. You’ll find airplanes and landmark photos on the travelogue that tracks the rounds in Girl of My Dreams. You’ll find a projector on the page with the first chapter excerpt, plus other gimmicks throughout the website designed to grab the reader’s attention.

On my blogs, whenever I can I add some kind of graphic to catch the eye, like the photos of my glasses above.

I belong to a lot of networks on http://ning.com , also am a creator of a few, http://bookplace.ning.com and http://sixtyandsavvy.ning.com, where you’ll find all kinds of bling in the form of photos, trailers, and other gimmicks.

Along with the glitz, I also belong to a great many no-frill listservs - bookblogtours,longandshortromancereviews, MurderMustAdvertise, and too many more to mention. I learned of these groups through networking and also by typing in groups.yahoo.com and choosing topics I was interested in. From these message groups I’ve gained valuable information and valued friends. They are a necessary part of my education,marketing strategy and online social life.

So, which is better, bling or plain? I say they both have their merits.

What about you? Do you like bling? Or plain? Or both, like me?

Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com

VACATION FUN, FOOD, SLOTS - BOOK WORLD BOOK SIGNING

Morgan Mandel at Book World in Minocqua

I combined pleasure with pleasure on my last vacation. I confess to eating an overabundance of evil food, since vacation calories don't count. So I digged into the butter burgers and concrete shakes at Culver's, the fish and shrimp at the fish fry at Tula's, the fried chicken at Fibber's, and raspberry with white chocolate truffle ice cream at Cathy's. No, not at the same time. (g)

I also spent way too much time and money at Lake of the Torches Casino because I'm a player. Players play slots if they win or lose. When we win, we keep going since we have more money to play with. When we lose, the next spin has to be better than the last.

Besides participating in the evil sports of overeating and playing slots this past vacation, I also held a book signing on Saturday, July 26 at Book World on the main drag in Minocqua, Wisconsin. I had a great time talking to readers and telling them about my books.

Armed with a fresh review of my new romantic comedy, GIRL OF MY DREAMS, written in the nick of time by Joyce Laabs of the Lakeland Times newspaper, and the flyers in the window the past month, I set up my table at Book World.

Advance publicity does help. One woman said she'd hear of the book signing and that's why she came in. A younger woman, when she saw the cover of GIRL OF MY DREAMS on the table, said she'd seen the book before.

When I hear such comments I'm heartened to know my name and books are becoming known.

Anyway, Book World also stocked my debut mystery, TWO WRONGS. That was a good thing, since surprisingly that day more readers were in the mood for a mystery than a romance.

I'm looking forward to another booksigning during Cranberry Fest in Eagle River, WI on October 4. It's a very popular event, judging from the response I received last year at my book signing.

More exciting book signings being finalized.

Until then,
Take care,
Morgan Mandel
www.morganmandel.com
http://blogsthatrule.blogspot.comhttp://http://acmeauthorslink.blogspot.com

Handing off to 2 blogs of interest

Please check out my blog today at http://acmeauthorslink.blogspot.com about the Arlington Heights Friends of the Library sale. You may have also been there, done that.

You may also wish to see my Back to Basics blog about writing. Today it's about critiques, more specifically my critique by Chicago-North Romance Writers of America.
You can find it at http://mysteryturtles.blogspot.com

All the best,
Morgan Mandel
www.morganmandel.com
http://myspace.com/morganmandel
http://bookplace.ning.com
http://acmeauthorslink.blogspot.com
http://mysteryturtles.blogspot.com
http://morganmandel.blogspot.com

DO YOU LIKE ANIMALS - ESPECIALLY DOGS & HORSES? By Morgan Mandel

If you're an animal lover like I am, you might enjoy my new vacation video, featuring my dog, Rascal, at the Blessing of the Animals for St. Francis Day on Oct. 3, 2007, at Holy Family Catholic Church (parking lot), Woodruff Wisconsin.

Here's the youtube.com link. If it doesn't work for you, just go to youtube. com and do a search for morganmandel (oneword) and it will be at the top of my many videos.

http://www.youtube.com/watch?v=N0QXRde-FOI

Enjoy!
Morgan Mandel
www.morganmandel.com
www.myspace.com/morganmandel
http://bookplace.ning.com
http://acmeauthorslink.blogspot.com
http://mysteryturtles.blogspot.com