At first, I blogged on Wednesdays at my group blog, Acme Authors Link. Funny, but sometimes I had trouble fitting it in my schedule and thinking up topics to write about. Acme's members come from various genres, from mysteries, to humor, to YA, and various types of romances.
I also started up a mystery blogspot, called Make Mine Mystery. As the name implies, it's comprised of mystery writers. Visitors there know that's what they'll get, although mysteries come in all shapes and sizes, as do our members and their posts.
Then I was invited to join The Blood-Red Pencil, a blogspot devoted to editing. Last count, this blogspot has attracted 137 followers. One reason for its popularity is that writers are curious to learn the secrets of turning out manuscripts worthy of publication. This blogspot is also popular with editors and agents.
With group blogs, each member attracts followers, but also benefits from spinoffs. Those happen when a reader comes over, reads a post, and also discovers a post from one of the other members. Another advantage is the group concept itself. There's something about presenting a solid front that holds a certain cache. Loyalty also plays a part. Not only do we want to succeed on our own, but we also want the best for the group.
For the reasons I've mentioned and more, group blogs are a wonderful thing. So are individual ones.
After blogging occasionally for a while, I heard that daily blogging was a great way to go. Doing that meant resurrecting this blogspot, which I'd only used for special occasions, such as my book releases and their launch parties.
At Double M, whatever I write, be it good or bad, reflects directly on me. I can't depend on spinoffs from other members to gain followers, but need to pull my own weight. Instead of once a week, I need to concoct posts each day. That's scary, but also exciting.
One method I use to attract followers is to ask questions for readers to answer. I also offer writing, blogging and networking tips I've picked up along the way. I host guests and get spinoffs that way. Other times I write about my dog or how I cope with the happenings in my life. Before, when I'd only belonged to group blogs, I visited other blogs once in a while. Now I spend time each day going through my blogroll and visiting other bloggers.
An individual blogspot with a daily post requires more dedication and commitment, but the rewards are great in not only name recognition, but also friendship with other bloggers.
What about you? Do you belong to an individual blogspot, a group blogspot or both? What are the advantages and disadvantages? Please share.