A SWEET, CLEAN READING EXPERIENCE BROUGHT TO YOU BY AUTHOR MORGAN MANDEL
Saturday, November 22, 2008
My New Nickname - Thank you, Marvin Wilson
The name, Morgan, does not lend itself easily to nicknames. The only one that comes to mind is Morgie, which no one calls me. Sounds kind of like a dog's name. In fact, I called my old dog that, but that's a story for a later date.
Anyway, when circumstances lent me to starting up another blogspot featuring mysteries and mystery authors, the name, Make Mine Mystery, came to my mind for the blogspot.
I invited gun-ho, dedicated bloggers, who know the mystery genre and also the ins and outs of blogging. One of them, whom I'm happy to say accepted my invitation, was Marvin Wilson, a spiritualist author who happens to also write mysteries.
Marvin Wilson of the quick mind nicknamed the Make Mine Mystery blogspot Triple M.
Not only that, he called me Double M.
I like that nickname, so, this blogspot has a new title with my Double M nickname added, thanks to Marvin.
Do any of you have nicknames you like or dislike? Do you nickname things? Or maybe use code words? I invite you to share.
Thursday, November 20, 2008
Money
Real estate taxes are going up, despite the bad market. Utility bills still arrive. Health insurance bills are way too high. The stock market is swinging up and down, too much down and not enough up, actually.
We're constantly bombarded by reminders that everyone is after our money. Not only that, it seems that everyone else is running out of money, also. I don't understand how this could have happened suddenly. It would make a good book plot to blame it on a secret cartel out to gain supremacy over the US and the world by manipulating stocks and companies. Who knows, that might be true. We'll never really know. (Please don't make any comments disparaging either political party, please, or I'll delete them in the interest of fairness.)
Why I'm mentioning all of these downers is because we do an option. There is still a refuge left, a place where we can dwell for maybe a few hours or more, a place where we can forget the real world and inhabit another one.
There are so many books waiting for us to read either on the printed page or electronically, which can take us away from our worries. Or, if you prefer to be worried about someone other than yourself, there are many books to that effect also.
Most romances have happy endings, so if that's what you want, I recommend reading one.
Mysteries can be gripping and sometimes scary, but often, unlike the real world, they tie up all the loose ends when they're through.
Science fiction gives you a complete fabricated world to explore.
Humor books are great medicine to forget your troubles.
Tell me. Why do you read? What do you read?
Wednesday, November 19, 2008
ASK ANGELA About Driving Traffic to Your Blog & WHAT'S RSS?
Q: Cool site....I am going to use this as my marketing inspiration page. Saw the reference on Murder Must Advertise.
I just started up (finally) on WordPress and wondering if you can suggest your top five ways to draw traffic there. I already do MySpace, Facebook, LinkedIn, etc. but wondering what your thoughts are for making sure that your WordPress page stays clean and uncluttered but also builds a presence.
Here is my Wordpress site: http://markhstevens.wordpress.com/
Thanks!
Best,
Mark Stevens
Mark -
Congratulations on starting your blog! These online journals are key to netting fans, who enjoy reading tidbits about their favorite authors' lives.
On blog traffic:
My good friend, Wade Lowrey, is the King of Wordpress. I asked Wade for his own ultimate traffic tips for the site. Find out what he has to say in Top Five Ways To Drive Targeted Traffic To A Blog.
On blog design:
KISS. The cleaner the design, the easier the navigation and greater appeal. Use pages for blogrolls, bios, photographs, novel information and more. It is much easier to navigate a few page links than to scroll through hundreds of links in the navigation bar. Always remember to Keep It Simple. (And remind me to do the same!) YouTube now offers a video widget, but it is distracting and doesn't always provide the right content. Avoid busy widgets when you can. Be sure to add a ShareThis button and Feedburner RSS to the site.
Don't mix business with pleasure. Keep your links and posts professional. Don't share your political or religious views, unless they are the focus of your work. Steer clear of super personal information, unless you are comfortable with the world knowing about surgeries, births, or diseases. A good rule of thumb: If you don't discuss it over the dinner table, don't share it on your blog. Create a personal connection without TMI. Remember, publishers will look at your blogs, too. Drunken wedding photographs might not net you that major deal.
Search it well. Lijit offers a search widget that allows your readers to search all of your sites. Simply create an account and list all of the RSS fees from Facebook, Myspace, LinkedIn and other sites. This broadens your search appeal and sends fans to your other networks.
One of my favorite sites is Web Pages That Suck... and the accompanying books. You can use the information there to help create a clean blog. Google Worst Blog Design and see what people don't like in this Web 2.0 environment. It varies based on personal preference, so follow what your gut tells you to, and disregard the rest. Here is a link to some blog designs: http://elliottback.com/wp/top-ten-best-designed-blogs/
~ Angela
What is RSS and How Do I Use It?
Q: I really don't know what that means, or how one goes about using it. Could you explain?
Marilyn Meredith
A: Visit http://www.askangelawilson.com/ for the answer!
Tuesday, November 18, 2008
PLEASE WELCOME MY GUEST,CYNDIA DEPRE
Eccentric Olivia Chatham has found her life's calling. Crime buster.
Tucker Monroe, the small Wisconsin town's mysterious new resident, discovers he, too, has a mission...Keeping up with her.
Cyndia Depre was born in Iowa, and has lived in Pennsylvania, Illinois and Minnesota. She received a Bachelor of Science degree in Accounting, with a second major in Finance, from Northern Illinois University. After running her own business for ten years, she closed the doors and began writing full-time. She now lives in a suburb of the Twin Cities with her husband and their miniature Schnauzer. They keep an old, but much loved, boat at a marina on Lake Minnetonka, and use it as often as possible. Cyndia is currently working on her third novel.
Here's her post on some of her pet peeves. Do you share any of them?
I’m pretty sure we all have a book peeve or two. Here are some of mine. I’d love to hear yours!
Coincidence-Coincidence happens in life. But to paraphrase what someone, I think Mark Twain, said, “The difference between life and fiction is that fiction has to make sense.” How true. If something happens in a book, there better be a reason for it. Two egregious examples of far too much leap to mind. In one a medical examiner was consulting in a distant city. Not the next county, but thousands of miles from her home. While there a body turned up, which just happened to be someone from her town. Someone she knew. That was a bit much, but I kept reading. The coincidences kept piling up. Instead of taking the novel seriously, I finished it wondering when the next unbelievable event would occur, and laughing when it did. That was the last book I read by that author.
Another had a medical examiner (they do seem to pop up often, don’t they?) happen to drive by a river where police and rescue people happened to have discovered a body. It was December, in a cold climate, but the ME happened to have scuba gear in the trunk and naturally was able to save the day and help with the body. Then she went home and made lasagna, clear down to preparing her own mozzarella. I couldn’t finish that book, and never bought another by the author. Both these writers are wildly popular, so I’m sure it’s a ‘me’ thing. But I gave up on them.
Editing-Once an author is popular, they sometimes get more free rein from editors. This can badly. One recent novel read more as a travelogue than fiction. The writer had been to Italy, and clearly loved it. Readers were going to get the detailed tour whether they wanted it or not. I didn’t. Just because your books sell doesn’t mean everything you write is a pearl. Listen to editors. Please.
Loose Ends-Several recent novels just ended. Like the authors were in a contest and the buzzer went off. What about Aunt Sue? Did they ever find Jim’s missing money? Did Lulu get her operation? If you throw something out there, something to add to the tension, resolve it. Loose ends make me nuts.
Repetition-I read a book with a hero and heroine falling in love. However, their families had been feuding for years. That was repeated over and over and over and over….Readers aren’t dumb. Don’t talk down to us by repeating something we know. It irritates us.
Dialect-Another recent book had young people in London speaking in dialect to the point it was hard to understand. I’d rather the author establish their way of talking, then go back to ‘normal’ dialog. I hear the accent once I know it’s part of the character. And I don’t waste time and get pulled out of the story by strange phrases. The same is true with a Southern accent. It’s lovely to hear. I adore Paula Deen’s ‘Y’all’. But I just can’t read it in every line. I hear it anyway, so leave it out. Again, this is all just my taste.
Ignored Pets-If you have a character with a pet, don’t forget the poor animal. Feed it. Hug it. Exercise it. Don’t stick it in the kitchen with a bowl of water and another of kibble. Once I see an animal in a story, I worry about it. Same with kids. If they’re in the novel, make sure they’re taken care of.
That’s my list. How about you?
Monday, November 17, 2008
Buzz Words and Phrases
The other day I noticed one of the other women in the office closing her phone conversation with, "Thank you so much." Here I'd thought I was the only one coining that phrase, but apparently not. I must have picked it up myself from somewhere and started using it.
Here are some words and/or phrases popular now and before:
Thank you so much - This year's phrase
Perfect - This one has lasted about 3 years, but is starting to die down.
Whatever - Using this word drives a person crazy. It's also dying out, but great for emphasis on occasion.
Dude
Icky - This one I remember from when I was a child.
Give it up for - Great concert cliche
Went missing - newscasters love this one
Speaking in Diagrams - I hate this one - People say, "Number one..." and then forget to give the rest of the numbers.
Cool
Neat
Do you use these buzzwords? Do you know of others to add to the collection? Please leave a comment.
Sunday, November 16, 2008
NaNoWriMo or NoNoWriMo
I have so few words I'm ashamed to even post how many I've gotten done. I would have to go and change the plot, which made me delete some of my precious word count.
I just went over to the NaNoWriMo website and I'm getting inspired again. They're like cheerleaders over there. I'm going to apply myself today and see how much I can get done. Now it's becoming even more of a challenge!
Is anyone else in the same boat as I am?
Saturday, November 15, 2008
Virtual Book Tours - Is it Better to Host Or Be Hosted?
I get everything emailed to me and set it up. Then on the day of the appearance, I welcome my guest with a comment, tweet at Twitter, and spread the word on my listservs and MySpace. I also feature them on my network, Book Place, on the main page. My guest has already been instructed to also spread the word.
I check back frequently to make sure comments are coming in. If not, I do more tweets and more e-mails to generate attention.
By this teamwork method, I generate traffic to my blog and interest in my guests. That still leaves me to wonder. How effective are my efforts in establishing my own brand and identity? I've done so in the past, but maybe I should start guesting again at various blogspots. How many of people that visit for my guests actually stick around long enough to read other posts and learn more about me?
What's your opininion? Which is better? Hosting or Guesting? Or a Combination? I'd appreciate your spin. Please leave a comment below.
Thursday, November 13, 2008
Meet Author & Book Reviewer, Mayra Calvani
I'm happy to welcome Mayra Calvani to my blogspot today. Multi-genre author Mayra Calvani has been a reviewer for ten years. She's the author of the supernatural thrillers, Embraced by the Shadows and Dark Lullaby.
A regular contributor to Blogcritics Magazine, she's also a member of Broad Universe, Authors Coalition, and The Society of Children's Books Writers and Illustrators.
You can visit her website at: http://www.mayracalvani.com/.
For her children's books, see: http://www.mayrassecretbookcase.com/.
To Learn about Mayra's book, The Slippery Art of Book Reviewing, go to: http://www.slipperybookreview.wordpress.com/.
Mayra also keeps a blog, The Dark Phantom Review, where she regularly posts reviews and author interviews. Today, she touches on what is a hot topic among Reviewers and Bloggers.
Here's what Mayra Has to Say:
Reviewers vs. Bloggers: The Controversy
Reviewing was a hot subject among kidlit bloggers last year, ever since the magazine n+1 came up with an article which criticized—though not in such direct terms—bloggers of not being objective, honest enough with their reviews, of not posting enough negative reviews and of lacing their positive reviews with facile praise.
The main question seems to be: is it possible to be impartial in a snug environment where the people who post friendly comments under the bloggers’ posts are often the same people who request reviews from these bloggers?
In other words, is it possible to be objective in the blogosphere, where authors, publishers, publicists, reviewers and librarians are in sociable terms with each other in such blog communities as Live Journal, Blogger and Wordpress?
In a perfect world a reviewer should never review a book by a person he/she knows. But, as usual, more often than not, what is ideal in theory is not realistic in the real world, and this ‘sin’ is not only committed by bloggers, but also by legitimate reviewers who write for online and print review publications.
Another issue seems to be the lack of format which many (maybe most?) bloggers have when writing reviews. Unlike the ‘legitimate’ reviewers who seem to have a preference for a ‘standard’ structure—an interesting lead/opening sentence, a short summary of the plot without ever giving away spoilers or the ending, and an intelligent, fair, tactful evaluation—the bloggers write about books anyway they want. They have the freedom to write in any length or style without a thought to format—even to the point of giving away spoilers or relating the ending of a book.
This freedom comes with the territory of being a blogger. But then, the questions arise… Are bloggers ‘real’ reviewers? What defines a review? After all, there are many types of reviews—academic and long, light and short, and snippets like those in such publications as Library Journal. Different review sites and publications have different guidelines. Are blogger reviews a new, different type of review? Should we draw a distinction between bloggers who are simply readers and post ‘reader reviews’ and ‘legitimate’ reviewers who post ‘real’ ones on their blogs? After all, just like on Amazon, there are reader reviews and reviewer reviews. Are bloggers the lowly counterparts of legitimate reviewers? Is this an elitist attitude?
I find these questions fascinating because I think there are no easy answers. As usual, opening a discussion about what is right and wrong is like opening a can of worms.
A couple of years ago, this dilemma started with the emerging online review sites... I remember how librarians and bookstores often dismissed them as ‘not legitimate’. Online review sites have come a long way. Now it's the bloggers who are being attacked.
Ultimately, I think we're not giving enough credit to the discerning reader of reviews. It's so easy to tell a good review from a cheesy one guilty of facile praise! There are good and bad reviewers everywhere. Serious blogger reviewers aren't going to be stupid enough to post overly positive reviews because if the reader buys a book based on that review and then finds that book to be poorly written, that blogger will lose all credibility and that reader won't come back to this blogger for more reviews. Honesty and fairness go with our job as reviewers, without it, we're nothing but weak, cheap publicity. That is not to say we should be nasty or mean... which brings me to the writing of negative reviews...
I personally think there are too many good books out there to be spending time writing about the bad ones (even negative reviews are a type of publicity!). Unless it's a book that has been written by a famous author and/or heavily hyped, I won't bother posting negative reviews on my blog and newsletters (this wouldn't be the case, however, if the book was assigned by a review site/publication, in which case I wouldn’t have a choice but to write the negative review).
One thing the blogging technology has done is bring books and literature closer to the public and, let’s face it, the average person is so busy and/or has such a short attention span that long, insightful reviews are not the most practical thing in the world. Blogger reviews are like quick tasty treats of information for people on the run who enjoy reading about books. In the end, and in spite of the ‘slippery’ questions mentioned above, I’m all for anything that brings literature closer to the public.
Mayra
Don't Go Away, Now Mayra will share what her book, The Slippery Art of Book Reviewing, is all about.
Are you passionate about books? Do you have the desire to share your thoughts about a book with readers, yet are unsure about what makes a good review? Are you curious about the influence reviews have on readers, booksellers, and librarians?
If you're an experienced reviewer, The Slippery Art of Book Reviewing will serve as an excellent reference tool and amalgam of resources. If you're a beginner, this book will show you how to write a well-written, honest, objective and professional book review.
It will also teach you:
• How to read critically
• How to differentiate the various types of reviews
• How to rate books
• How to prevent amateurish mistakes
• How to deal with the ethics and legalities of reviewin
• How to tell the difference between a review, a book report, and a critique
• How to start your own review site
• How to publish your reviews on dozens of sites and even make money while you're at it, and much more
If you're an author, publisher, publicist, bookseller, librarian, or reader, this book will also bring to light the importance and influence of book reviews within a wider spectrum.
To read an excerpt and reviews, visit: http://slipperybookreview.wordpress.com/
Thanks, Mayra, for this great information. I invite the readers to comment below about any of the topics Mayra discussed, or if you want, just say hello to Mayra.
Ask Angela - About Contests
MORGAN MANDEL: I'm holding a contest to win a book at my blog. Anyone who comments is automatically entered that day. What's the best way to do this? Should I ask visitors to leave their e-mail addresses with their comments, or perhaps e-mail me separately with their addresses?
Morgan Mandel
Two Wrongs
Girl of My Dreams, A Cinderella Story
http://morganmandel.blogspot.com
www.morganmandel.com
Morgan - Contests are a great way to drive traffic to your site and expand your brand - especially during a virtual tour. Many authors ask their fans to leave comments at sites. If they register properly, most sites will give accurate emails, from which a winner is chosen. Others ask fans to email them directly, or sign their Web site guest book for the duration of their tours.
Some use microblogs for contests. One company, Hooray Quick & Easy Photo Sharing, Tweeted that it would give Twitter follower No. 500 a free product from its site. The Tweeter says that contest alone equaled several direct messages from prospective buyers.
The best way to conduct an online contest is to use a free form, similar to the one here at Ask Angela. Simply visit EmailMeForm.com, or Google "Free Web Forms" to find a service that suits your needs.
Ask them to submit their full name, snail mail and email addresses, and give them an opportunity to leave a comment. Pick a winner, but keep all of the entrants at the end. Add them to your promotional mailing list, both email and USPS. This will help you develop a fan base you can keep in touch with. Send an email to everyone, listing the winner's name, then invite everyone to your social networks.
Submission forms are clean, easy to create, use and manage, and will keep the headaches to a minimum.
Find Angela Wilson at:http://www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823
http://www.myspace.com/angelawilson
http://twitter.com/angelawilson
How Do You Handle Your Contests? What do you like or dislike about some contests?
We invite you to leave a comment.
Wednesday, November 12, 2008
42nd ANNUAL CMA AWARDS
Brad Paisley and Keith Urban started the night singing Start a Band.
Brad and Carrie Underwood are the official hosts, with other guests hosts popping up, the likes of none other than Hugh Jackman and Nicole Kidman. She didn't look like she had a kid recently, that's for sure.
They announced that George Strait won Single of the Year for I Saw God Today. When I first heard him sing it, I figured he'd win, and sure enough he did. I'd been hoping Trace Adkins would win, since I love his song, You're Gonna Miss This, but both songs are great.
Billy Ray and Miley Cyrus announced Song of the Year, which went to its singer and songwriter, Jennifer Nettles, for Stay. She wore a lovely white Roman kind of long gown with silver trim.
One of my faves, Rodney Atkins, sang It's America.
Vocal Group of the Year - Rascal Flatts again - My dog, Rascal, was hoping they'd win. (Her full name is Our Little Rascal Flatts)
More later
CMA Awards Continued
Kid Rock came on, making my husband ask, "Since when did he have a country song?" I told him it's been months.
George Strait sang a song about Rollin on the River of Love - okay song, but not as good as some of his other ones.
Then everybody got down with Jason Aldean, as he sang She's Country.
New Artist of the Year Award presented by Taylor Swift, wearing a short black gown, that makes three different outfits unless I missed one - went to Lady AnteBellum.
More Happening after the commercials
More CMA Awards
Cowgirls Don't Cry - Brooks and Dunn and Reba - Great rendition - One sang better than the other, couldn't tell which voice I liked best.
Vocal Duo of the Year - Sugarland - Jennifer was very happy and wearing a different outfit than before.
Don't Think I Don't Think About it - Darius Rucker sang this tongue twister
Brad Paisley sang Waitin on a Woman - loved it. He's such a great singer.
George Strait won Album of the Year - Does this guy ever stop winning?
Music Video for the Year went to Waitin' on a Woman with Brad Paisley
Keith Urban sang a new great song, Sweet Thing, and he got a standing ovation!
Carrie Underwood sang the sad song, Just a Dream, after being introduced by Leslie Ponder, widow of a soldier killed in the line of duty.
Carrie Underwood then went on to win Female Vocalist of the Year
Sugarland - Jennifer as usual sounded great - It's Love - I think that was the name of the song. The graphics on the stage matched her top kind of, but the top looked pretty on the top, but strange on the bottom.
James Otto sang his Just Got Started Lovin You, the most played song of the year
They announced the Radio Station winners, but US 99.5 didn't win, which bums me out.
More To come
LAST OF THE CMA AWARDS
All right - Trace Adkins - You're Gonna Miss This - My all time favorite - he got a standing ovation
Male vocalist of the year - Brad Paisley - Such a nice guy and great singer - but that white hat's got to go!
The Eagles - They sure cleaned up good - suits and everything - You were just too busy being fabulous - I can't help singing along
Entertainer of the Year goes to - "the lucky and the deserving, Kenny Chesney," to quote Shania Twain.
He told her, "You look really good."
(Did she get a boob job?)
Carrie's got another dress on, some gold layered thing - How many was it? Maybe someone can tell me.
Great show. Great singers. Great stage and technics. Loved it.
6000 members of the Country Music Association chose the winners.
Wanted to watch Jay Leno last night, but fell asleep before he came on. Hope it doesn't happen again tonight, but I have a feeling it will. I still can't get used to this new Standard Time.
Tuesday, November 11, 2008
My Love Story
Once upon a time, many years ago, a boy and a girl went to kindergarden together, and grade school in Chicago. The boy's and girl's Mom were good friends. Since the boy was born on the Guardian Angel Feast Day, his Mom bought a picture from the girl's Mom at her shop. It was that of a Guardian Angel watching over a small boy and girl as they cross a rickety bridge over rushing water.
When he was in fifth grade, the boy's family moved to the suburbs, while the girl's remained in the City. The boy and girl grew into a young man and woman, entered high school and lived separate lives.
The young man went to college and dated throughout freshman year, as did the young woman. Then one day in sophomore year, the young woman's roommate introduced her to a friend in the school cafeteria. It turned out to be the same boy she'd known years before.
They went steady. Then, over four years later, on Veterans Day in 1972 they got married.
All these years later, 36 to be exact, that same picture, a little faded by now, hangs in the hallway of my home. I was that young woman and my husband was that young man.
Now we're a bit faded also, but still living our love story.
Sunday, November 09, 2008
Rascal's New Winter Wear
New Spot to List Blog Tours
If you have an upcoming tour or an ongoing one, come on over to include yours at Blog Tour Update, http://blogtourupdate.blogspot.com
Thanks,
Morgan Mandel
http://blogtourupdate.blogspot.com
Saturday, November 08, 2008
And the Winner Is....
Thanks to everyone who entered the contest. I hope you all enjoyed Michele Cameron's great post. She did a wonderful job.
Morgan Mandel
Thursday, November 06, 2008
Meet My Special Guest, Michele Cameron
Contest for Michele's Book, Moments of Clarity - Comment & follow instructions at the bottom of this post to get a chance to win.
Why Black Women Read Romance Novels
Black women read romance novels because we have to. It is a way for us to escape from the daily pressures of being a strong black woman and sometimes a strong black man and woman. Romance novels are a way for us to connect with sisters that are going through the struggles that we are. Running a household, raising children, often working more than a nine to five, keeping up our physical appearances, and trying to get, or maintain that all elusive everlasting love is a lot of wear and tear on our nerves. But we deal with it. Why? The history of black women is having that ability to juggle and cope with it all. But that gets old… sometimes we need the fantasy. The hope that one day, everything we want, we will have and everything that we need will someday be provided for us.
As we flip through the pages of books that features African American women, it is a way for us to commiserate with our own and feel in the sometimes cruel world that there is a rainbow at the end of the yellow bricked road that we travel. Reading romance that features the sisters is a great thing. It certainly beats channel surfing for a television program that is sprinkled with a sister or brother here or there. Or trying to identify with a television show that supposedly models our families and their lives are only a minor semblance of the world we live in.
I’m the author of two published novels and there are two more on the way. In every book that I write, I have one main goal and that is to make my readers feel a kinship with the heroine as she goes through her trials and tribulations. All of my heroines have great sex. They have the kind of sex that once you have it, you never forget it, and after each and every time you have some not so good sex, you remember the good old days with nostalgia. In every novel that I write, my main characters have flaws and they grow from the inside out. I would love one day for some good looking millionaire with high standards to save me, but in the meantime, I’ll make my own way and live vicariously through books about people that like me do the best they can with what they have.
In Never Say Never, the heroine, Desiree Diamond is tired of being taken for granted by her man. Who isn’t? She had a set image of what her future husband would look like and how their life would be. Who doesn’t? But then she got her heart broken. Who hasn’t? She’s totally taken off guard when she realizes that she is deeply in love with … A White Man! Who wouldn’t be? But the novel deals with other issues because one of the characters in the novels was sexually harassed. Who hasn’t been?
My second novel , Moments of Clarity…is about Sasha Diamond, Desiree’s sister who readers met in Never Say Never. Sasha is totally disillusioned by men when she finds out her long time relationship is a complete sham and she doesn’t even really know the man she’s been sleeping with. Then she meets real true love, but her best friend is jealous and tries to mess it up for her. Has that ever happened to any of you? Even though I can’t see your raised hands I know they’re out there. But this novel has a lot more than that. It deals with foster care and the adoption system in America and having faith in yourself and your man when it appears that you have no choice but to let him go.
My third novel is titled When Lightning Strike! will be released August 2009. Grace Foxfire is in love with two men and they are both deeply in love with her. Now if that’s not lightning striking, I don’t know what is. The social issues in this novel give background to the civil rights movement in a small town, Lake City South Carolina. It also deals with forgiving your parents when they weren’t the best because if you truly do that, you can move on and ultimately be the winner as you make better choices than they did.
My fourth novel titled Unclear and Present Danger will be released February 2010. The main character, Solange Montgomery has a stalker. Have you ever had a stalker? Loosely translated, that’s an ex that shows up where you are and at first you think that it’s a coincidence. How about the hanging up phone calls that you get in the middle of the night or the animosity you encounter when you bump into your ex because you left when he obliquely insinuated while you were dating that, ‘you are not the one.’ This novel also deals with racism in America. The heroine is black and the male lead is an Arab-American and even before the war in Iraq, there was an undercurrent of fear or suspicion when people were forced to interface with those people.
As an author, my goal is to give lovers of romance some enjoyable hours of pleasure and once you turn the last page of one of my books, you feel crestfallen because you’ve finished the novel. If I can accomplish that, then I’ll feel a personal satisfaction that no one or nothing can take away from me.
Michele Cameron
http://michelecameron.blog.com/
BIO
Michele Cameron, a native of Bridgeport Connecticut is a graduate of the Danbury High School Connecticut school system.
She is a graduate of North Carolina A & T State University in Greensboro with a B.S. degree in professional writing and English Education.
Michele Cameron’s first novel, given a 4 star rating, Never Say Never, was published in January, 2008 and earned her the prestigious title of New Face among African-American writers for the month of January by Romanceincolor.
Her second novel titled Moments of Clarity, received a 5 star rating from Affaire de Coeur and was released October 7, 2008 through Genesis-Press, Inc.
Ms. Cameron’s third novel When Lightning Strikes! will be released August, 2009.
Her fourth novel titled, Unclear and Present Danger will be released February 2010.
Cameron currently teaches Language Arts in Central Florida.
http://www.michelecameronblog.com/
Wednesday, November 05, 2008
Interview of Mari Smith, Facebook Diva, by Angela Wilson
Learn the ins and outs of Facebook right here in Angela Wilson's special interview of Facebook Pro, Mary Smith (Photo to the left)
Angela's Comments about Facebook:
Social networking is the key to your writing success. And Facebook is the hottest social network around. Without the clutter of MySpace, Facebook offers easy navigation to help you find fans old and new through friends, groups and fan pages. Through Facebook, you can promote yourself to a more mature demographic - one that reads and has cash to spend. Limiting the number of friends each user can have forces users to target their demographic - a key component to any successful marketing strategy.
Today, I chat it up with Mari Smith, relationship coach and Facebook expert. She has great tips on how to utilize this important social network.
Mari, how did you become a Facebook expert?
My background is as a Relationship Coach. I have certifications in relationship coaching, success coaching and developmental coaching. I've always been fascinating by people and relationships and I have much expertise with many personality assessments. At the same time, since 1999 I've been an internet marketer and have created many successful information products.
I felt I was running a "two-hat" business!
So when I became active on Facebook in July 2007, it was such a natural fit for my personality and skillset because my two worlds merged perfectly: relationships + the internet. I quickly immersed myself in Facebook and before long my peers started asking me to teach them how to get started with the platform.
What are the advantages to using Facebook over other social networking sites?
In my opinion, Facebook is very stable and is here to stay – they will be one of the long-term giants alongside Microsoft and Google. They are rigorous about enforcing their terms of use, their platform has more whitespace and is cleaner/easier to use than likes of MySpace. The demographics show members are more mature (average age is 35), better educated and more quite collar workers.
In addition, Facebook's feeds enable members to create consistent visibility among their friends. Plus, members tend to be more responsive when you reach out to connect via a wall post or email, for example.
What are the disadvantages?
If not approached properly, Facebook can be a huge time-drainer. It's vitally important to have a strategic plan, a way to measure your results, limit your time and delegate some of the activities to a trusted assistant.
Applications are a PAIN, but many feel if they ignore a request, or block an application, that it will hurt their social networking savvy on Facebook. Is that true?
Gosh, not at all. I recommend to my students and clients they make best friends with the "ignore all" button! There are simply way too many applications to worry about using/testing them all. When you ignore a request to add an app, the friend who sent you the request doesn't receive a notification. You can block apps, ignore all app requests from specific friends or just use the ignore all button which seems easiest.
Every day, I get three to five emails from the same groups, or individuals on Facebook. I've finally started deleting without opening, because I simply don't have time to read them all. What should Facebook users know about using the email option in the site?
I'd love to see improvements made to Facebook email. It's possible to email any other member on Facebook unless (a) you've blocked them/they've blocked you or (b) they've set their privacy settings to not receive emails from non-friends. So, you could find yourself receiving a LOT of email the more active and visible you are.
Responding to email is one of the primary tasks my Virtual Assistant helps me with.
Many group members send out excessive emails to the point it feels like spam. The simple solution there is to leave the group. If you're a group owner, keep in mind once a week is probably sufficient – and/or be sure to survey your members and ask them what they want to receive.
Is there a way to send a mass email out to everyone in your Facebook network without typing in each name?
No. This is one of the most popular questions I get. Many marketers want to be able to build a "list" and message them all at once. Facebook wasn't designed to be used this way. You can message up to twenty friends at once – but there's no BCC and the default is "reply all." So, often you may find yourself on the receiving end of an email thread that has no relevance to you.
My recommendation with emailing lists of friends is to only message people who (a) have a pre-existing relationship or (b) the purpose of the email is to introduce them.
The good news, however, is there are workarounds to reaching your friends en masse. Building out your own group is a popular way as is creating a fan Page. Other workarounds, include staying active to maintain a presence in the News Feeds of your friends.
Facebook offers Fan Page and Group options. Tell us about these and how they work.
A Fan Page is one of Facebook's solutions for business. The idea is you build up fans (as opposed to friends on your personal Profile). Everyone in business should for sure create at least one Page for two primary reasons: (1) the Page gets indexed so can be found on search engines and (2) you'll need another place on Facebook to direct people once you hit the 5000 friend limit. With Pages, you can have unlimited fans.
Groups are also a must-have for business owners. I recommend setting one up for a special interest or particular focus of your business, as opposed to a Group just for your business. The nice thing about groups is they are more informal and members tend to be more active than on a page. However, I do recommend having both at least one Group and one Page for starters.
Facebook ads are becoming more frequent. Do they really work?
It depends. I have read stats that show the click through rate is lower on social network ads because members are not in the mode of searching, unlike on Google. However, Facebook's Social Ads can be a powerful way to increase visibility and notoriety. And, with consistent use, over time you may see a significant increase in click throughs. Ads are also good for promoting a one-time event, for example.
How can you make Facebook ads work for you?
Advertise something that is inside Facebook, not outside. For example, your Page, Event or Group. That way, members don't feel like you're trying to sell them something. So, you can use ads to simply build more awareness of your presence on Facebook and then use the Page, Event and/or Group to further build your relationship with your friends.
Can using Facebook mean better sales?
Absolutely. More and more business members are discovering the power of Facebook to reach targeted clients, set up profitable joint venture partnerships, and deepen relationships with key influencers in their industry. All this leads to an increase in sales.
Are contests effective on Facebook? Can they really drive traffic to your site, or increase your number of friends?
It depends on how well executed the contest is. If a contest also includes promotion on your blog, Twitter, YouTube, press releases, ads, interviews etc. then for sure you could increase your friends. However, would they be key targeted individuals? I'm a huge advocate of building out your friends organically, deliberately and strategically. With over 110 million active users and you can only be friends with 5000 of them, why not choose your friends very, very carefully!
How should you consider working your Facebook presence into your marketing campaign?
I would start with a solid blog with a design that reflects your brand. Import your blog into Facebook using the Notes application. Set up an account on FriendFeed – import every site you're on with an RSS feed. Add the FriendFeed Facebook application.
Give us your top 5 tips to using Facebook.
Focus on quality relationships, not quantity.
Import your blog using the Notes application.
Be active daily, if only for five minutes.
Include Facebook as part of your overall marketing plan.
Start a Facebook Page to represent your business, along with your Profile.
Special thanks to Mari Smith, Facebook diva.
Mari offers free Facebook advice on her YouTube channel. You can also find her on Twitter, WhyFacebook.com and her Web site, MariSmith.com.
If you have a marketing question for Angela Wilson, visit http://www.askangelawilson.com/ and use the Contact Angela form.
Find Angela Wilson at:http://www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823
http://www.myspace.com/angelawilson
http://twitter.com/angelawilson
Book Signing Today at Barnes and Noble DePaul
I'm off to another book signing today, this time revisiting Barnes and Noble, at DePaul Center, State and Jackson, Chicago, IL from 12-2pm, maybe longer, depending on the foot traffic.
When I set up the book signing, I didn't realize it would be the day after Election Day, so I'm not sure how many people will be coming through the store, or how many will be awake enough to even think about looking at books.
Anyway, it's a great store in a great spot and I'm honored to be able to come back again to provide autographed copies of Two Wrongs and Girl of My Dreams.
If anyone reads this beforehand and is in the area, please stop by and say hello or tell a friend.
Thanks,
Morgan Mandel
http://www.morganmandel.com/
Tuesday, November 04, 2008
I Got Tagged
So, here I am, following the rules, which are:
1. Link to the person who tagged you, and post the rules on your blog
2. Share 7 random bookish and/or weird facts about yourself
3. Tag 7 random people at the end of your post, and include links to their blogs
4. Let each person know that they've been tagged by leaving a comment on their blog
So, here goes about the random or weird facts about Morgan Mandel:
1. On the way to work in Downtown Chicago, I eavesdrop on people's conversations. When they turn the corner to go the other way, I wonder about the rest of the story.
2. I talk to my deaf dog, Rascal, as if she can hear me.
3. I love just about every country singer there is and can listen to GAC, Great American Country TV, for hours while I'm writing.
4. Now that I'm old, I swear a lot more than I used to when I was young.
5. Everyone probably already knows this, but for those who don't, I'm a slots fanatic. That's why I only play on vacation. Otherwise, I'd go broke.
6. I'm a sloppy housekeeper. Because of that, I rarely have people over. I've got more interesting things to do, such as play on the Internet or write books.
7. I know how to do shorthand, which is almost like a secret language since dictaphones came into being.
There, I've done it. I've shared some weird/random bookish pieces about myself. Now I'm tagging the bloggers below with their links so you can check out their great blogs:
Beth Groundwater
Emma Larkins
Dorothy Thompson
Jenny Beans
Rebecca Camarena
Dana Fredsti
Jennifer Ertmer
Have Fun!
Monday, November 03, 2008
I'm A Saver
I confess. I'm a saver. Why is it so hard for me to get rid of things?
My boss asked me to look for whatever file cabinet receipts I'd saved, because he wanted to order some new ones. He was surprised when I pulled out one from 1989 and another from 1994. The guarantees had long since expired.
I suscribe to magazines, put them aside, forget to look at them, but vow that some day I will, especially the ones about writing. I print out stuff from e-mails and websites about promo or writing, but can't always find it when I need it.
My inbox is filled with unopened messages. The ones I have opened, I usually keep. I thought that's how most people did it, but then I learned that a lot of people delete their messages after they've read them. How strange.
The Sunday paper is always a challenge. Not so much the part with the news, since I barely glance at that. It's all the ads that I have to go through and decide if I feel like buying any of the products, or maybe keeping the ads to compare prices later for when I actually will do my buying.
I do have a bright pink clothlike container with a neat zipper and two brass handles on the side which I got from Kohls. That's my dumping ground for all my writing receipts to save for the IRS each year. It can hold a lot, but it's surprising how many receipts I accumulate to go in there.
My regular purchase receipts I put in a rubbermaid drawer thingee.
In a way I'm organized, but not really. It doesn't come naturally. How could it, when I'm a saver?
What about you? Are you a saver? Or not?
Saturday, November 01, 2008
What to Do With That Extra Hour
Just wondering what to do with my extra hour. It's around the same time I usually go to bed, right about now. I could stay up for another hour, but I'm kind of tired. Plus the DH is already in bed and the dog is in the hallway waiting for me to go upstairs to bed. She won't go to her spot until I do.
So, maybe I'll go up to bed now. But what to do with that extra hour?
I could sleep away that extra time. I could read a book. I could work on my NaNoWriMo novel. I've got 855 words done so far. Maybe I could get ahead of the game and do an extra 855 words.
I could go for a walk with the dog, but we'll probably go on one anyway. I could watch a DVD. I could clean the house. That's no fun, but it really needs it.
Or, I could clean out my inboxes. I've got over 5000 messages I'm behind on in just one of them. Whatever is in them is old news and not that important or I would have opened those messages sooner.
I could get my website updated, maybe even do another first page. I've got these many pages of optimization suggestions to implement, but haven't gotten around to following them.
I've got the Library Bulletin to work on for Midwest Mystery Writers of America. I've got some authors to add in the Author section at my network, Book Place.
I could do more networking. Or, I could get my blogs all lined up for the week so I can do my NaNoWriMo without interruption.
I've got lots of choices. Hmm, lots of these things should get done. I'm afraid it will take way longer than that extra hour to finish them, but it's nice to have it anyway.
Rascal Goes to a Doggie Halloween Party
Here's the Youtube video I made of the pics from the Doggie Halloween Party Rascal went to at Bentley's Corner Barkery. No, she didn't win any prizes, but she had a really great time! So did her Mom and Dad. The place was mobbed, with over 50 dog entries, plus their owners.
Everyone had to file through the store so the judges could see all the dogs. There were some really great costumes, so I'm sure it was hard for Giovanni and Lisa, the store's owners, to judge.
The final decision was Brando. I have to admit his costume was a lot better than Rascal's. She was dressed as a DePaul basketball fan, as was her Daddy. He never gives up, but keeps buying season's tickets every year. Kind of like a Cub fan.
Enjoy the video.
http://www.youtube.com/watch?v=ZcM-JIj49vg
Friday, October 31, 2008
THE WINNER IS
Happy Halloween!
Halloween was always a fun time for me as a child, but I don't remember as many decorations in the neighborhood as people have now. Also, it was a lot safer to Trick or Treat. My parents didn't have to come with me.
Here's a few photos I took with my iPhone. I've got some others to get into order from my dog, Rascal's Halloween party Thursday night at Bentley's Corner Barkery. It was the in place to be for every dog in the neighborhood. I'll put those up on Saturday.
HAPPY HALLOWEEN!!!
Wednesday, October 29, 2008
Ask Angela Featuring Angela Wilson
Rachel asks: What do you feel are the benefits of the new electronic readers such as Kindle to the environment? What impact do electronic readers create on the bottom line for authors in the end? Do you feel they have a negative impact or positive, or no impact at all that you can see?
Blessings,Rachel
http://bittenbybooks.com/ - Book Reviews
http://weirdstuffinmydesk.com/ - Honest E-tailer Reviews!
Angela Says:
First, let me share my bias. I dreamed of eBooks when the first PC came into the home. I craved a time when I could bypass publishers and post my own items in a worldwide forum, where I could share my work, cultivate fans and create my own brand - all while remaining in the driver's seat, rather than at the mercy of publishing houses. As a radio host, I also wanted to share stories with readers in audio, have specific shows like those from years ago, with mystery, romance and suspense.
Thankfully, technology has caught up, and now the globe is open to authors everywhere who want to find their audience.
eBooks are a fantastic way to reach fans. You can publish full-length novels and sell them, or offer free short story bonuses on your blog or Web site to generate more buzz.
Some eBook publishers give generous contracts to their authors, who receive upwards of 40 percent in royalties. (Yes, it's true.) I've heard more complaints from authors with big name publishers, who give a pittance compared to what they should. After all, eBooks are easier - and less costly - to produce. Whenever you negotiate with a publisher, be certain to get specifics on eBooks and make sure you get your fair share of the sales profit.
If you self publish, the profits are yours. Period. Any PDF will work in eBook readers like Kindle. You can use a service like Amazon, or go out on your own. If you choose the latter, buyers will just need to email it to their eBook reader account, instead of directly downloading. You can easily create a PDF, post it on your blog or Web site, and charge for it, or ask for donations. PayPal is a great service to collect your profits.
eBooks are fantastic for self promotion. They are cheap to produce and easily downloadable from virtually anywhere. Readers love freebies of any kind. They are more likely to feel like they really "got" something with a free story, and remember you later on.
They also open up market share. Some city dwellers don't have space for traditional books, but they do have space for a small eBook reader that can holds hundreds of titles. You get an opportunity to sit on their virtual bookshelf that you would not get with a traditional hardcover or paperback.
If you do self publish, I encourage you to consider offer your eBook at a price less than a traditional book. I never purchase an eBook that costs the same or more than a paperback. I know technology and I know the only thing it takes to create a PDF is time. I refuse to spend my dollars on something intangible when I can get the paperback instead. I am not alone in that thinking. If you strike out on your own, find ways to generate interest in your work - including financial incentives.
Many authors have expressed concerns of copyright infringement if they do eBooks - especially in light of the unauthorized release of Stephenie Meyer's unpublished work. This podcast will tell you your rights.
~ Angela
Find Angela Wilson at:http://www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823
http://www.myspace.com/angelawilson
http://twitter.com/angelawilson
Tuesday, October 28, 2008
MEET ROMANCE AUTHOR, DEBRA ST. JOHN
For more about Debra, hop over to her website at www.debrastjohnromance.com
My Music Muse
A huge thanks to Morgan for having me here today. In fact, if it weren’t for Morgan, I wouldn’t be where I am career-wise at all. So I owe her thanks in many areas.
But I’m getting ahead of myself…
I have always loved music. All kinds of music. I don’t do much without music in the background: write, garden, scrapbook, exercise, etc. When I was little, my sister and I would crank up our Tony Orlando and Dawn LP and dance in our living room until Mom yelled that we were shaking the whole house. Later we moved on to more hip things. Believe me, in our house, Grease WAS the word.
In high school I went the pom girl route instead of the cheerleader route. I was a huge Rick Springfield fan. In fact, one of my earliest works features a rock star hero that is suspiciously like the dark-haired Aussie. (Too bad I wrote it before I knew what writing was really all about. One of these days I’m going to have to bring that one out of the closet and see what I can do with it.)
After that I moved on to the hair-bands of the eighties. Bon Jovi, Skid Row, Poison, and Motley Crue were among my favorites. I even had a life sized poster of Jon Bon Jovi on my closet door in college. (My roommate was NOT amused.)
On a post-college trip to Texas to visit an old high school friend, I fell in love with country music. It was really this music that started my journey toward publication. After returning home, I found a local bar where I could enjoy my country music and line dance to boot, or boot scoot as it were. Basically from there everything fell into place and brought me to where I am now. There I met the guy who would eventually become my husband. I also met a ton of other great friends. These friends inspired me to write a story set at the bar. That story eventually became “This Time for Always”.
In the course of conversation one day, a friend from the bar mentioned that she belonged to a local writers’ group. When I mentioned that I had always wanted to be a romance writer, she invited me to come along to a meeting. After one meeting, I decided this was the group for me, and I joined the Chicago-North chapter of The Romance Writers of America. Morgan joined the group not long after I did and we became friends.
I dabbled with my writing for years, submitting a couple times to Harlequin and getting rejections. It was a little over a year ago, that I e-mailed Morgan and said that I had decided it was time to get serious about my writing. She suggested submitting to The Wild Rose Press, and the rest, as they say, is history.
Now, here I am today with my first romance out in print, another under consideration, and a free read coming out in December. I’m also working on the next book in the series that features the bar where it all started. (And these days I count Toby, Kenny, Carrie, and Brad among my favorites.)
The music still brings me inspiration. There’s a story in every song.
So, yes, my music muse has been good to me. In more ways than one. Feel free to visit me at http://www.debrastjohnromance.com/ to find out more about where my muse has taken me.
Monday, October 27, 2008
Chicago-North RWA
I don't know what I would have done without the support and friendship of my fellow members. I only know without them I would never have gotten either my mystery, Two Wrongs, or my romantic comedy, Girl of My Dreams, published. Both of them were the object of critiques, where I learned which parts didn't make sense, and I was pointed in the right direction - the path to publication.
Each time a member gets a publication contract, the tradition is to bring chocolate to a meeting. Lots of chocolate made the rounds Monday night. That's a good sign. It means our members know what it takes to get a book published and can help others toward that goal.
On Wednesday, I'll be hosting Debra St. John, a special member of our group. It took a little nudging for her to realize it, but she is very talented. I was honored to provide a blurb for her debut romance, This Time For Always. That was an easy task. I couldn't say enough good words for such a wonderful read.
Debra is one of the many gifted members of our chapter. Anyone who doesn't belong to a supportive writing group such as RWA is missing out on a lot. Check out what's in your area, ask around and see which groups contain people-in-the-know, and consider joining one. It's hard enough to get published. It's even harder if you go it alone.
Sunday, October 26, 2008
Make Mine Mystery Members Revealed
Starting November 3, we'll be doing a regular rotation. Here's our schedule of star bloggers:
MAKE MINE MYSTERY BLOG SCHEDULE:
1st & 3rd Monday - Morgan Mandel
1st & 3rd Tuesday - Marilyn Meredith
1st & 3rd Wednesday - Mark Troy
1st & 3rd Thursday - Vivian Zabel
ALL FRIDAYS ARE A FREE FOR ALL UNLESS WE HAVE A GUEST*
1ST & 3RD Saturday - OPEN
1st & 3rd Sunday - Dana Fredsti
2nd & 4th Monday - Anne Carter
2nd & 4th Tuesday – Marvin Wilson
2nd & 4th Wednesday - Libby McKinmer
2nd & 4th Thursday - Christine Duncan
ALL FRIDAYS ARE A FREE FOR ALL UNLESS WE HAVE A GUEST*
2nd & 4th Saturday - Jean Henry Mead
2nd & 4th Sunday – Earl Staggs
We've got a great lineup of serious bloggers together and I have high hopes for the new blogspot to be a smashing success.
*On Free For All Fridays, any member bloggers who have not blogged that particular week will have the opportunity of putting up short posts or photos. That means you won't know what you'll see up that day. Or, even a guest may appear instead. It'll be a mystery. Well, maybe not. If a guest is scheduled, we'll all be telling everyone about it so you won't miss any of the excitement.
So, if you like mysteries, after you spend a little time here, I invite you to wander on over to Make Mine Mystery at http://makeminemystery.blogspot.com/
Saturday, October 25, 2008
Addicted - I Can't Say No
So, when my husband happened to mention I could get more on Friday, even though I still wasn't feel that great, I couldn't resist.
Off I went to the book sale at the Arlington Heights Memorial Library. And, yes, although I had way too many already, I happily came back home with a tote bag jammed high with more books. I don't know where I'll put them all.
I confess, I'm addicted. Also, I don't know of any cure. Judging from attendance on the first night of the sale, I'm not the only one.
Thursday, October 23, 2008
Busy Time
It's already up, with lots of fabulous bloggers waiting in the wings to blog about various aspects of mystery and scary things.
Also, there's a poll up asking if you're afraid of the dark and where you put your nightlights.
Come on over if you get a chance, take a look and come back again. Have fun being scared.
Also, if you missed Ask Angela Wednesday about press releases and media kits, read on by all means.
Wednesday, October 22, 2008
Ask Angela
Debra Shively Welch asks:
I am with a small traditional publishing house and so don't get help with promotion.I have sent press releases out the wazoo but can't seem to get any attention from them. Most disappointing is I can't seem to get my own hometown paper interested. Any suggestions?
Debra Shiveley Welch
http://www.debrashiveleywelch.net/
Son of My Soul, The Adoption of Christopher
A Very Special Child
Jesus Gandhi Oma Mae Adams
Buy them at the Wicked Wordsmith store!
Angela says:
I must admit, news releases these days are hit or miss. The news business is shrinking. Newspapers barely have enough room for daily news stories - and enough staff to cover them. Book reviews are out, and unless you can sell yourself as a feature story, you might be out of luck.
Hometown newspapers - especially the small ones - are some of the most difficult to break into. So scratch that and broaden your distribution. Have you tried an eRelease service like BoStick Communications? This service specializes in book press release distribution - including those for religious distribution.
If that doesn't work - or fit your budget - consider adding releases only to your Web site and pursue different marketing venues.
You have excellent marketing campaign potential with your books. You have a Christian theme in all of them, which means that you should target a Christian niche. Give review samples to church book groups. Send copies of Son of My Soul, The Adoption of Christopher to adoption agencies, or ask members of an adoption forum to review it on Amazon or their personal blogs. A Very Special Child fits a children's market, so target your efforts to blogs and Web site for children and families. If these are available for sale through a site like Christianbook.com, ask someone to post a review on it. Search for children's book readers on Amazon, and ask them if they would like a complimentary copy to review.
To save money, you can always e-mail a password-protected PDF to review.
I recently posted a column on writing news releases for hardcopy and electronic submission. Check it out for tips.
Good luck!
~ Angela
Holly Asks: Hi Angela, My daughter and I just started a Web site selling plays I've written for children to perform. The target market is teachers and youthleaders who are looking for activities to do with children.We're thinking about mailing half-page fliers to 3rd and 5th gradeteachers in a specific city (Minneapolis). The fliers invite folks to the Web site.
My questions:
1. Is direct mail marketing still considered an effective use of marketing dollars?
2. If it is considered effective, what are some tips for driving traffic to our site?
3. Are certain direct mail pitches more effective than others? Forexample: post card vs. stuffed envelope, or hand delivered vs. bulkmail.
Thanks so much for your help. We're feeling stumped on this!
Holly Y
http://plays4children.com/
Angela says
Holly - Congratulations on your project! What a wonderful way to promote your work and get some quality time in with your daughter.
Direct marketing is still effective - in the right form. For example, political advertisement people receive in the mail many times end up in File 13. That's because politicians use a blanket system that calls up all addresses in their district. They don't break down those addresses by party or other demographics, which makes the mailers a complete waste of marketing dollars, paper, ink and time.
You do not want that to happen to you.
If you really target your niche market, you can spend very little and make a great impact. Your product is for children. You are marketing to people who teach or care for children. You could easily send fun, colorful postcards announcing your site to them. You could mail them or drop them off at district and church offices. Postcards - especially those oversized - are less likely to get lost in transit. Whatever route you choose, be certain the Web site and your contact information is prominent. Be sure the item is designed in such a way that people want to save it, post it on their refrigerators, workplace bulletin boards or other public areas.
That said, this could be costly prospect - especially if you are just starting out. I would encourage you to contact as many schools directly - perhaps work through the district PR offices to distribute the information, which will save postage fees. Join online forums with PTA members and teachers to promote the plays. Contact church district offices or community centers with the information. If you have a Boys and Girls Club, contact the district office and see if they would also be interested.
Use the Web as much as you can. Perhaps choose a group of 10 to 15 people to be part of a group that writes reviews about your site at their blogs or social networks. Ask them to pass the site on to others. Generate buzz from within the community because word of mouth is gold. You have a fun video on your Web site. Be sure to post that at YouTubeand start inviting Minneapolis users to subscribe to your YouTube feed.
You could also choose your top 10 venues and send a sample play along with http://angelawilson.typepad.com/ask_angela/create-an-effective-media-kit-by-angela-wilson.html .
I would also encourage you to consider donating a play for free to various organization to generate buzz. Nonprofits that helps kids after school would greatly appreciate it. Ask them if it would be OK to take video of performances, which you can edit and post to your Web site and YouTube. (Be sure to get signed release forms, so you can legally use the child's image.)
If you decide to go the direct marketing route, wait until after the election craziness settles down, otherwise your postcards or fliers could end up in the trash with political ads.
Good luck!
~ Angela
Angela WilsonFind Angela Wilson at:http://www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823
http://www.myspace.com/angelawilson
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Tell Me Your Secret - Cold Remedies
What do the rest of you take when you have a cold, or do you just tough it out?
Just wondered.
Getting Better
In the morning, I'll have to think up something special to say here, but for now I better hit the hay.
Monday, October 20, 2008
I'm a Puppy
Good night,
Morgan Mandel
www.morganmandel.com
Sunday, October 19, 2008
Rascal Gets Blessed - 2008 - The Blessing
It's been a week and a day since Rascal got blessed. Have I noticed any difference? Hmm, Rascal says she's taking the 5th amendment. Actually, she did good today at obedience class. She hadn't gone there in a while, but she remembered what to do and everyone was pleased with her performance.
Of course, that's that's part of her scheming - pretending to be a model dog, then being a brat later, especially when my husband is in the other room or sleeping. She knows I'm easy prey and I fall for almost anything, like when she whines and acts so sad I have to give her a treat or bone to play with, though she's got a bunch of stuff littering the floor. I really need to put my foot down one of these days. Sure.