Easy As 1, 2, 3 - Book Signings

If you prepare ahead of time, book signings can be as easy as 1, 2, 3. See my post yesterday on how I got ready.

One thing to remember is don't sit still. If you must be at your table, it's best to stand. Roaming the store with bookmarks and copies of your book is also a good way to get the word out that you're there. Bookmarks are great conversation breakers. Even if customers don't buy books that day, sometimes they'll order from the publisher,from Amazon, or the library. Also, many people like to decide what to purchase in private, so they'll take the bookmark, walk away and read it, then maybe come back if they're interested.

I'm happy to report the book signing went very well today at Barnes & Noble, Arlington Heights, Illinois. I sold books, made new friends, and enjoyed the company of fellow mystery authors, Michael Black and J.A. Konrath. They had a great selling day also, by the way.

Goes to prove a successful book signing is as easy as 1,2,3 if you know what to do.

1. Morgan Mandel

2. Michael Black, Morgan Mandel

3. Michael Black, Morgan Mandel, J.A. Konrath

Preparing for a Book Signing

Here I am at one of my first book signings - Barnes & Noble DePaul Center in March, 2006.

Tonight I'm getting ready for a book signing tomorrow, Sat, Oct 18, 1-3pm at Barnes and Noble, 13 West Rand Road, Arlington Heights, IL.

For those who don't know how to get ready, here's what I do in advance:

• Confirm the date with the book store coordinator.


• Find out if the book store will be able to order the books or if I should bring them.


• Make sure I have enough books to bring.


• Tell people about the signing by word of mouth or Internet, if possible newspapers.


• Make sure I have enough promo to bring with for the event. I bring book posters, a photo of myself, rack cards, postcards, business cards, sell sheets and most important, bookmarks. I've also got some giveaway items, among them pens and keychains.


• Arrange transportation. Since there's no conflict in schedules, my husband can drive me. Also, this time it's not too far. If it were at an unfamiliar spot, I'd be checking with the store and the Internet, even my Iphone, to figure out how to get there.

If I haven't done it before, the night before I:

• Make the final decision on my clothes. What I wear depends on the image I wish to project. Tomorrow, I'll wear an argyle sweater with white cuffs and collar, a black jacket for just in case it's cold, black slacks and black leather comfortable shoes since I plan not to sit still, but scout out the readers. This is a safe outfit, which looks professional, but not overly so. Since I have both a mystery and a romantic comedy to sign, I'm treading the line. If I were selling a medical book or something more intense, I'd wear something more staid. I still have to decide on earrings and a ring. I'm not sure if a necklace will go with the outfit. I have time to figure that out tomorrow.


• Get my books together. This time I've put them in a box which fits in a shopping cart. Although it's a mystery authors' book signing, I'm bringing both Two Wrongs, the mystery, and Girl of My Dreams, my romantic comedy. I've had shoppers pick up both books without looking at them and purchase them on the spot. You never know.


• Get my promo together. This time I've put them in two tote bags to balance the load.


• Change purses. I'll pick out one of my many purses that's pretty small because I'll keep it on me when I roam the store. It's not a good idea to abandon your purse at any time during an event like this where it's easy to get distracted. The nicest looking people can hide nasty streaks. Guys don't have to worry about this item on the list.

So, I've got most of my act together. Tomorrow I'll go to aerobics class in the morning, but will have more than enough time to get ready for the 1:00 p.m. start of the book signing. I'll make sure to leave home early to get there ahead of time so I can confirm procedures with the store coordinator and set up my portion of the table. Whatever I do, I don't want anyone wonder where I am. Being late is not the image I want to project.

Time now to relax a bit. I'll be busy enough tomorrow. Let me know what you do to get ready for a book signing. Did I forget anything? Hope not. I'll find out when I get there.

Ask Angela - Twitter Help

TWITTER HELP

LAURIE (L.C. LEWIS) asks: Not only do I not know how to use Twitter I don't even know what "Twitter" is. I would also love to know about the value of marketing on Facebook and MySpace, and the best sites for virtual book tours.

I'm writing my current series under the name L.C. Lewis and my most recent release is Book Two in my historical fiction series, "Free Men and Dreamers." It's entitled, Twilight's Last Gleaming.

Thanks for the advice!
Laurie (L.C.) Lewis
http://www.laurielclewis.com/
http://www.laurielclewis.blogspot.com/

Author of the Free Men and Dreamers Series Featuring
Dark Sky at Dawn, Twilight's Last Gleaming
Buy at the Wicked Wordsmith store!

Angela says : Laurie - Great questions!
Twitter is considered a microblogging site, where you only have 140 characters to share your thoughts. Check out my column on how to use Twitter easily and effectively. I also have a column about marketing with MySpace which you might find helpful.

I will say at this time that I have much better luck meeting serious readers and writers on Facebook. This social network - which recently launched a nifty redesign -is cleaner than MySpace, and offers authors the ability to create Fan Pages, like these for Pop Syndicate and Canadian author Elizabeth Van Amelsvoort. When you create a Fan Page, be sure to put the link to the site for folks who are NOT logged in. That way, someone surfing Facebook doesn't have to have an account to find you.

Don't kid yourself into thinking that social networks are for authors who target youth. Everyone is networking with someone online - even if they don't have an account with MySpace, Facebook or Ning.

As for virtual tour stops, you need to target your market. Find sites that appeal to readers in your demographics. Book review sites are a given for nearly all authors of adult fiction. Then, you will want to target sites that support your genre.
Find out more about virtual tours here.
Good luck!

Angela Wilson is an author, freelance author publicist and professional blogger and podcaster. She requests ARCs and manages the book blog for Pop Syndicate, where she hosts authors on virtual book tours. If you have a question about promotions, visit www.askangelawilson.com, or email her directly at authorangelawilson@gmail.com.
Your question may be used on that site and/or here.

Find Angela Wilson at:http://www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823
http://www.myspace.com/angelawilson
http://twitter.com/angelawilson

Ask Angela

VIRTUAL TOURS = SALES?

BILLIE WILLIAMS SAYS: Hi Morgan and Angela,
My question for Angela is about blog tours -- Do these increase sales significantly? Or is there some other method of promotion that seems to do more for individual authors?

Thank you in advance for your time and consideration. I'll be looking forward to reading this column.

Billie A. Williams
Ancient Secrets
Buy it from the Wicked Wordsmith store!
Mystery/SuspenseAccidental Sleuths solve crimes with wit, wisdom and chutzpah
www.billiewilliams.com

Angela says: Billie -Thanks for submitting your questions through Morgan Mandel's blog. Virtual tours are the best option for authors with low budgets to reach a massive audience. You do them from home - or a coffee shop - on sites guaranteed to find fans in your target demographic.

Every author I have interviewed says they noticed an increase in page views at Amazon and their Web sites and/or blogs during a tour. Some saw significant sales increases; others got higher search engine rankings and found new fans, albeit on a smaller scale. You may not sell a book from that one viewer, but that person could forward your site to a friend, family member or coworker who likes your genre - and requests your novel as a gift, or adds it to an Amazon Wish List.

The more you are on the Web, the more chances readers have of finding you. In this vast world of books, where every cover is screaming out at readers to buy it - and promotional budgets are non-existent for non-bestselling authors - you need every advantage you can get. Online promotion - particularly virtual tours - allows you to touch base with fans, network with other professionals and save money on gasoline and other expenses.

Canadian author Cheryl Kaye Tardif became a bestseller because of her online promotions. Now, she is taking it a step further by writing her next novel, Finding Bliss, on an iPhone 3G. She has already completed several interviews on using the latest techno gadgets to write. It is a great cross-promotional tool.

I would encourage you to read my column on Virtual Tours to get started. Then, check out my other columns on marketing plans, and integrating microblogs like Twitter into your online campaign.

Angela Wilson is an author, freelance author publicist and professional blogger and podcaster. She requests ARCs and manages the book blog for Pop Syndicate, where she hosts authors on virtual book tours. If you have a question about promotions, visit www.askangelawilson.com, or email her directly at authorangelawilson@gmail.com.
Your question may be used on that site and/or here.

Find Angela Wilson at:http://www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823
http://www.myspace.com/angelawilson
http://twitter.com/angelawilson

Hot Mamas

Okay, after seeing Trace Adkins Friday night at Sears Centre Arena, his performance was so great, some of his songs just happened to stick in my mind. Actually, that probably would have happened even if I hadn’t gone to the show. Like everyone in the world probably knows, I do love country music.

Anyway, his song, Hot Mama, sprang to mind when I read an article in the Daily Herald in the Health & Fitness Section on Monday. It was about Moms participating in an unusual health program called StrollerFit, with all kinds of fun exercises like Peek-A-Boo Lunges and Ring-Around-the-Rosie Squats.

Apparently this craze is sweeping the NorthWest Suburbs of Chicago and classes are being held at many park districts. More on this program is at www.strollerfit.com.

Gone is the idea that once a woman has a child she can no longer be attractive. Instead, women are encouraged to get back into shape and not suffer in the process. Many books feature women who have children. Miraculously, somehow they manage to make it through birthing without losing their svelte beauty.

Some themes centering around women who give birth are the Single Mother Going It Alone, Man Falls for Woman with Instant Family, and the Secret Baby novel. Secret Baby is about how a woman keeps the birth of a baby from the biological father. At some spot in the novel he learns about his child and mayhem results. Although it’s been done often, if it’s done well, the suspense and discovery can be riveting. If you’d like to read one, I recommend This Time for Always by Debra St. John. You’ll hear more about her novel in a later post.

In the meantime, I thought I’d put up the link for Trace’s video, Hot Mama, for you to enjoy.

http://www.youtube.com/watch?v=RjdpSQD2bns

Good Neighbor/Bad Neighbor

I hope to get another video ready of Rascal's blessing, but since time is short today, I thought I'd post about something I observed on the way to work this morning.

I happened to look down on the sidewalk and saw some foam pieces, black on one side, white on the other, in varying sizes. They were also on the grass. It didn't take long for me to figure out what they were and it made me sad. Vandals had destroyed someone's Halloween lawn decorations.

Another block down, I saw a friendly gent named Tom. We've gotten into the habit of exchanging a few words about his dog or mine, the weather, or neighborhood happenings as I fly by on my way to the train. I always feel good talking to someone as pleasant as Tom. Also, his wife's garden is a sight to behold. She spends her time creating beauty for everyone in the neighborhood to enjoy. I'm sure I'm not the only one who appreciates her efforts.

Neighbors can be great characters in novels. They can be good or bad, buddies or enemies. There are enormous possibilities of weaving them into a plot, from the best friend to the cheating neighbor. Think about adding a neighbor to your plot if you haven't already.

Rascal Gets Blessed - 2008

Country Concert Review

Awesome Concert Last Night at the Sears Centre Arena!
We had great seats six rows from the stage on the side. Before the show I met up with Marci Braun, Musical Director at WUSN-FM 99.5, America's Country Station.

James Otto came on first for half an hour, put on a great performance and got everyone all revved up.

Then came the guy I really wanted to see - Trace Adkins. I was not disappointed by his performance. His peformance lasted an hour and he was excellent!! I took the most photos of him since he's my fave.

Then came Alan Jackson, who was not a slouch. He did a terrific job and sang so many hit songs for two hours I lost count.

I went home tired, but happy. It was a wonderful venue to see a show. Not only that, the show was worth every penny.

First are my clips from the show, which aren't professional, but it's hard to get any kind of shots in the dark. After that, I found an official youtube video of Trace Adkins for you to enjoy.




Thought you'd get a kick out of this video of Trace's from www.youtube.com. There's more over there, by the way.

Do You Like Country?

What Country Artist Do You Like? Leave a Comment, please.

I Can't Wait by Morgan Mandel

Tonight my husband and I are going to a concert starring Alan Jackson and Trace Adkins. As some of you may know, I'm a huge fan of country music. I listen to country music at America's Country Station, WUSN, 99.5 FM, in Chicago each night as I go to sleep and wake up to it in the morning. I also love watching and listening to GAC.

I have no idea yet what to wear, except jeans for sure. I don't have any fringed shirts, but I'll find something. I do have a western hat, but am not sure if I wish to alienate people in back of me by wearing it. I don't expect to be able to take photos, because at places like that they don't usually allow it. Too bad. I would have liked to put some up on my blog.

I haven't been to a paying concert in a while. I've been to plenty of outdoor festivals with free concerts during the summer and was happy with the entertainment, although none of the singers were currently popular.

The last concert I attended at Allstate Arena in Rosemont, Illinois was a problem. Although I love Rascal Flatts and it's not really a rowdy group, the screaming fans were so loud I had to stuff tissue in my ears. I still got a headache afterwards. From then on, I decided to listen to their CDs instead.

That was a much younger crowd than I expect at tonight's show, since Alan and Trace are a bit older, closer to my age. Also, it will be at the fairly new Sears Centre Arena in Hoffman Estates, Illinois, so hopefully the acoustics will be better. I've never been there, so I'm curious to check it out.

Anyway, I'll let you know how it goes. I better sign off now. I have to figure out what I'm wearing still.

Ask Angela

*ARCS - TO SEND OR NOT TO SEND*

CAROL GORDON EKSTER asks: I wondered what your opinion is on how many books to send out yourself (as opposed to your publisher) to reviewers or people who might spread the word about your book. Each book costs the author plus the mailing, and I'm confused about how much promotion to do. Any insight you can give would be appreciated.

Thanks, Carol Gordon Ekster
Where Am I Sleeping Tonight?-A Story of Divorce
a children's book released by Boulden Publishing, fall, 2008
http://www.carolgordonekster.com/

Angela says: Great question, Carol! First, try to find out from your publisher or publicist where ARCs are sent. Some will have standard outlets that always receive ARCs. As for your personal stack, you should only send to publications that you know want the book and will likely do a review. Don't expect every one to follow through. It simply is not feasible. Don't spend a ton of money send ARCs via FedEx, USPS overnight delivery, UPS or DHL. Send it media mail - unless specifically requested by the publication.

There is no guarantee faster delivery will get you a quick review turnaround. To save time and money, ask reviewers if they will accept a PDF ARC via email. Some will, some won't. Personally, I get a better reading experience from a hardcopy, but I do make exceptions - particularly for self-published/POD authors. You may consider using password protection for the PDF, and sending that information in a separate email. If you don't have the full Adobe program to covert Word to PDF, visit Adobe's Web site, where you can do that for a nominal fee.

*BLOG ETIQUETTE*

JESSICA JAMES asks: I am getting ready to plan a blog tour and have a couple of bloggers I would like to contact. What is the proper etiquette for contacting them, and what should I offer them in return for their time and energy in hosting me?

Jessica James
Author of the award-winning Civil War novel,
Shades of Gray
http://www.jessicajamesbooks.com/

Angela says : Jessica -Congratulations for your entry into the virtual realm! You will find most bloggers don't stand on ceremony - but that doesn't mean you should send less-than-stellar email queries.

At Pop Syndicate, I immediately delete all queries with rampant misspellings, poor punctuation and incoherent thoughts. I don't expect someone to be formal; just professional. If they don't care enough to send a well-written, but brief, MySpace message, chances are they won't follow through on their tours.

Keep your queries short and to the point. Use the host's name, if available. Tell them why your novel is a good fit for their blog and ask them to consider hosting you. Include your email, address, phone and Web site in the signature line. Do not send attachments of your book cover or excerpts until they are requested.

In return, tell the bloggers you will promote their site and your tour date to your fans on social networks, in newsletters, forums, listservs, groups and any other online venue you belong to. Some may ask you to do a permanent link to share on their site - I'll post your site if you post mine.

Consider these requests, but do not feel obligated. If you do several tours, your list will become too long and difficult to navigate, and will clutter your page.

Read more about planning virtual tours here.

Angela Wilson is an author, freelance author publicist and professional blogger and podcaster. She requests ARCs and manages the book blog for Pop Syndicate, where she hosts authors on virtual book tours. If you have a question about promotions, visit www.askangelawilson.com, or email her directly at authorangelawilson@gmail.com.
Your question may be used on that site and/or here.

Find Angela Wilson at :http://www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823
http://www.myspace.com/angelawilson
http://twitter.com/angelawilson

Habit - Get Into It

(Tune in tomorrow for Ask Angela, a new Thursday feature. This week authors, Jessica James and Carol Gordon Ekster, get answers to their questions about book tours and ARCs. )

At the end of August I joined a listserv called blogbooktours. The aim of this group is to get people ready for virtual book tours. Their August challenge was for its members to post a blog a day for a month.

I'd gotten in on the tail end of this challenge, but I decided to make my own challenge. Beginning August 29, I started doing a blog each day here. It wasn't easy at first, and sometimes it still isn't, but I did get into the habit of daily blogging.

I went along pretty well, but then a distracting obstacle came along - vacation. Could I or did I want to continue blogging each day while on vacation? With many fun things to do and only a little over a week to do them, did I really want to spend time blogging? Even before I got to our summer cottage in Wisconsin, on Saturday I faced an over seven hour drive. Once at my destination, I also faced unpacking and organizing, which would take up time. Could I do my blog that day?

Fortunately, I remembered a feature on blogger where I could preschedule my posts. I didn't have a bunch of posts to schedule ahead of time, but I did manage to do an extra post the night before I left. I scheduled it to post the next day and it published as promised. The string of blogs was not broken.

I used the feature a few other times on vacation, but most of the time I fit my blogs in no matter what. Why? Because I got into the habit of doing so, even with other things to do, like shopping binges, a visit to a radio station, playing slots at the casino for hours, way too much eating of food, and a book signing at Book World in Eagle River, Wisconsin during Cranberry Fest.

Here's a photo from the signing.
If you start the right one, habit can be a good thing. Think of something you really want to do, but don't know if you can carry it through. It may be blogging. It may be getting a certain number of pages written on your manuscript each day. It may be submitting your manuscript to editors. You decide.

Once you start, pretty soon you'll get into the habit and it won't be so hard to do. Try it.

A Dream Lost

While I've been working on my blog, in the background is WGN Sports describing the White Sox fans dressed in black filing out of Cellular Field like they were leaving a funeral.

Once again, Chicago's hopes have died. Now both teams are out of the running to advance to the World Series.

It was only a dream anyway, especially for the Cubs fans who've waited and hoped for a miracle for over 100 years.

Still, there's nothing wrong with dreams. I have plenty that might not ever come true. They keep me going and hoping that maybe someday...you never know.

For one thing, if I hadn't dreamed, I never would have gotten Two Wrongs or Girl of My Dreams published. In fact, the reality show contest for Girl of My Dreams is based on the producer's concept of his dream girl.

Like many authors, I dream about getting a bestseller, quitting my day job and spending more time writing. I also dream about a larger kitchen with lots of cabinets, eating whatever I want and not gaining weight, so many other things.

What do you dream about?

And Then There Was One

Cubs, Sox and Brewers all in the playoffs! Wow! Lots of excitement around here. I was actually wondering who to root for if they played each other, and I'm not a true sports fan. I usually get involved only when it really means something. Then, I pick any Chicago team, since I live in the area. Also, since our summer cottage is in Wisconsin, the Brewers are my next favorite.

Unfortunately, the Cubs and the Brewers lost three in a row. That left the White Sox.

The division playoff is a great lesson in building suspense. With each loss, the White Sox faced extinction. They lost one, then two. They needed another or it would be all over.

A good author doesn't let anything come easy, but instead makes the character face all kinds of mental and/or physical calamaties on the way to achieving a goal. With each victory, another obstacle presents itself.

The White Six won Sunday's game. Now they've lost two and won one. Will they overcome their deficit or fold? Time will tell.

Remember to keep the suspense going. Drag out the conclusion of your novel as long as you can. Keep the readers guessing, like the Sox are doing to their fans.

Which is Worse?

Which is worse, packing for vacation or packing to go home from vacation? I say the latter. Why? Because I have to look forward to going back to work on Monday instead of goofing off.

One thing I will be happy to get back to and that is my DSL. I know, I rag about the slow network card too much while I'm in the NorthWoods, but I do get so frustrated when I want to get more accomplished and have to be patient. I'm not used to being patient any more. I'm so very spoiled.

I set this post up ahead of time since I know we'll be on the road for at least seven hours and then unpacking. We'll be lucky enough to have time for dinner and getting ready for work the next day.

Though the weather could have been better and I lost money at the casino, all in all I did have a good time. It will be at least seven months until we get to come back and I know I'll miss Wisconsin and my dear friend, Jeanne, who promises to visit our neck of the woods for Christmas.

Book Signing at Book World in Eagle River, WI

I had a great time in Eagle River, Wisconsin at Book World. Sue Greenman, the store manager, was loads of fun. Here she is on the right with me. Sue and her assistant, Laurie, filled me in on all the local happenings, that is, in between when she rang up sales and I hawked Two Wrongs and Girl of My Dreams. Lots of coming and going of customers since the store is located on Wall Street, the main street in town, and it just happened to be the popular Cranberry Fest weekend. That event is usually a madhouse and today was no exception. The streets were jammed even before we entered the main thoroughfare. The sunny day helped, since the week before was generally cloudy.

This time my mystery, Two Wrongs, though not the latest release, was more popular than the romantic comedy, Girl of My Dreams. Because I can't predict readers' preferences, I always bring both along just in case. Good thing I did. Here I am holding them up. No, I didn't stand in that position all day. Just wanted a photo with both books in it.

I've been reinvited by Sue to come back again for the Saturday of next year's Cranberry Fest. I intend to take her up on her offer. I wouldn't miss it. It was a great way to spend the last day of my vacation in Wisconsin.

Meme - Six Book Things About Myself

I missed the first round on the meme since I had my blog critique yesterday, but better late than never I guess.

Chris Verstraete from Candid Canine tagged me to say Six Book Things About Myself, so here goes:

1. I like to use photos to break up my blogs. Here's Rascal at the Blessing of the Animals two years ago. We were disappointed to learn that Holy Family Church wouldn't have the Blessing this year, but Fr. Hoffman promises to have it again next year.

Unfortunately, Rascal doesn't promise to behave in the meantime.

2. I don't stick to one genre when writing. My first book, Two Wrongs, is primarily a mystery, though it does contain a romance. My second book, Girl of My Dreams, is a romantic comedy, though it contains a sliver of mystery. Now I'm working on three books: one is a mystery, another is a romance, the other is a book about my dog, Rascal, based on actual experience.

3. I listen to other people's conversations when I'm walking to work in Downtown Chicago and try to remember what they say so I can include some version in my books. Often by the time I get somewhere to write it down it's lost, just like my dreams when I wake up after them.

4. I don't always know what I'm going to blog about, but figure it out by something that strikes me while I'm walking my dog.

5. I'm a slow writer. It takes me a long time to get the word count up. Part of my problem is I don't always have large blocks of time to write, so each time I have to go back into the story a bit to ground myself. Another reason is I like to edit, probably more than write. Once the words are down on the page, it's a lot easier to make everything better. The problem is getting the words down in the first place.

6. I created Book Place, a network for authors, readers, illustrators, reviewers, librarians, publishers, editors, and anyone else connected with books to market and share thoughts about their books and writing in general. So far, more than 1300 members are over there networking.

That's my six.

I tag these people to come up with 6 Book Things about themselves:

Helen Ginger - Straight From Hel
Dana Fredsti - Zhadi's Den
Vivian Zabel - Vivian's Site
Maryann Miller - It's Not All Gravy

At the Radio Station by Morgan Mandel

Morgan with Mark Everett

While we're on vacation near Minocqua, Wisconsin, my husband and I enjoy listening to WJJQ FM, from Tomahawk, Wisconsin.

The morning man, Mark Everett, is one of our favorites. He adds personal touches to his program by announcing birthdays when people call in. We get up early on each other's birthdays and call so we can hear the announcements more than once.

Tuesday, we took a trip to the station and brought along my mystery, Two Wrongs, and my romantic comedy, Girl of My Dreams, for Mark to read. He let us into the broadcast booth. It was fun sitting in the On the Air room in the hot seat with the headset on, pretending I was going live.

Mark suggested an on-the-air author interview some time soon. Due to calendar conflicts, the earliest we could settle on was next Spring. I'm looking forward to the broadcast when I can share a bit of my author world with the station's listeners.

Morgan Mandel

http://www.morganmandel.com/

Exciting Happenings Here By Morgan Mandel

Exciting things are happening soon, here at http://morganmandel.blogspot.com/. Besides my own blogs, I'll be featuring these guest bloggers:


Beginning Thursday, Oct. 9 - Ask Angela, a new weekly column starring Angela Wilson, author publicist, virtual tour editor and author. Angela will answer questions sent in by readers.

I'm gathering information on more guests. Their dates will be finalized shortly.
They are:


Michele Cameron, author of Moments of Clarity.

Dan Herman, author of a non-fiction marketing book.

Cyndia Depre, author of Oblivious, a romantic mystery.


Consider bookmarking this blogspot to keep track of the various guests.
It's simple. Just click the bookmark link in the left column.


I'll clue you as soon as I get more information.


Morgan Mandel
http://www.morganmandel.com/
http://bloodredpencil.blogspot.com/
http://acmeauthorslink.blogspot.com/

Breaking News - Subway Series? By Morgan Mandel

I was going to blog about something else today, but how many times does this happen? Every 102 years?

The Cubs and the Sox both in the playoffs? Strange, exciting and true.

The Cubs clinched their playoff spot first.

Tonight, wonder of wonders, the Sox beat the Minnesota Twins and also clinched a playoff spot in an exciting winner-take-all game.

I confess I am not the most rabid baseball fan, but these circumstances could get even a fair weather fan like me take notice.

My problem now is who will I root for? They're both Chicago teams. This is not easy.

When you're writing a novel, make it easy for your reader to identify with and root for the main character. One way to do this is to introduce that character first. That way your readers can immediately get into that character's point of view and root for him or her.

What are other ways? Please leave a comment if you can think of any.

Morgan Mandel
http://www.morganmandel.com/
http://bloodredpencil.blogspot.com/
http://acmeauthorslink.blogspot.com/

ASK ANGELA Column Hosted Soon By Morgan Mandel

Angela Wilson
What mystifies you about marketing? What don't you know about virtual book tours?

You'll find answers here in a new feature column called Ask Angela.

Angela Wilson, author publicist and virtual tour editor for PopSyndicate.Com will clue you in on things you should know, whether you're a newbie, intermediate or seasoned pro.

Don't be afraid to ask even the most basic questions, because it's the only way you'll learn. You may be surprised at how many other people would like to know the same things.

Angela says, "There is no stupid question. I am always surprised to learn of how many people don't know how to use Twitter or MySpace or Facebook. But that's OK. That's what I'm here for - to share the knowledge."

Send your question(s) to morgan@morganmandel.com with ASK ANGELA in the subject line.

If you're a published author, be sure to include your author name, latest book, and website or blogsite, so they can be included. If you don't have a book out yet, leave your name and website or blogsite, because it's never too early to start promo. If you don't have a website or blogsite, better get one or both.

If you don't want to post your name, use some other identifier, such as "member of such-and-such listserv or writing organization" and I'll include that instead.

As soon as we round up enough questions and hand them over to Angela, the feature can get started, so don't delay.

Morgan Mandel
http://www.morganmandel.com/

The Color of Leaves by Morgan Mandel

One of the draws for visiting the NorthWoods in the Fall is color. It looks like we may have hit it right on our vacation this year. It's predicted the colors should hit their peak in midweek. Already we've seen some great displays.

It may seem obvious, but it bears mentioning. In your manuscript, be sure to add seasonal colors for flavor.

Leaves have always been a great way to describe the Seasons in a book. This is what happens in Illinois, Wisconsin and other neighboring states:

In Spring, except for evergreens, most leaves are light green in color. Summer turns them into a deeper greenish hue.

In the Fall, leaves change into a splendid spectrum of colors --- cranberry, russet, tan, orange, and gold. They're not only on the trees, but also in the wind and underfoot.

Then Winter arrives. The leaves are gone. The trees are bare.

I don't know if this holds true in other areas of the country. If anyone not from around here would like to share, please leave a comment.

Morgan Mandel
http://www.morganmandel.com/
http://bloodredpencil.blogspot.com/

Back on the Road Again by Morgan Mandel

Off to Wisconsin again. This time for Fall colors and Beefarama in Minocqua.

Hope to have some good photos to share in my blog. Also, I hope I don't lose

too much money at slots at Lake of the Torches Casino.

Lots of traveling today, so I'm keeping this very short.

Morgan Mandel

http://www.morganmandel.com/

http://bloodredpencil.blogspot.com/

Why Write? By Morgan Mandel

I’m listening to the radio and wondering. Why do Toby Keith, Alan Jackson, Faith Hill, Tim McGraw and so many other popular singers keep recording? Don’t they have enough money already?

Then there’s the movie industry. What makes Julia Roberts, Bruce Willis and Brad Pitt keep acting? They have to be loaded by now.

I see the window display at Barnes and Noble. Nora Roberts, Danielle Steel, Richard North Patterson, Stephen King all have books out. Why? They’re rolling in dough.

There has to be some other reason besides money that drives these people. What keeps them going? Is it ambition? Is it name recognition? Is it insecurity, feeling somehow the money will vanish? Is it sharing? Is it wanting the world to know they exist? Is it addiction? Is it more than one of these?

I don’t know the whys governing these people’s actions. I only know what I would do. If I were lucky enough to be a bestselling author with no money worries, I’d still write. It’s so ingrained in me, I can’t think of doing without it. It's part of who and what I am.

Bottom line-- I’m a writer. Writers write.

What about you? If you got rich off of one or more of your books, would you stop writing? If not, what would keep you going?

Morgan Mandel
http://www.morganmandel.com/
http://bloodredpencil.blogspot.com/

Love Thy Neighbor By Morgan Mandel

Love Thy Neighbor

As I walked to the train station this morning, I said hello to a neighbor down the street. That simple action got me thinking. How many variations are there on a neighbor theme in a book?

Here are some:

· A mean neighbor who loves to scare kids.
· An elderly neighbor who bakes cookies for children in the neighborhood.
· A murdering neighbor who looks normal on the outside.
· An unfaithful husband or wife fooling around with the neighbor.
· A persnickety neighbor that keeps his or her property perfect & expects that of others.
· A neighbor whose home and property should be condemned.
· A rich, snobby neighbor.
· A rich, sharing neighbor.
· A poor neighbor struggling to make ends meet despite horrible odds
· A neighbor who has lost a spouse or child.
· A stealing neighbor.
· A neighbor who doesn’t control his or her children.
· A neighbor who makes lots of noise: radio, muffler, you name it.
· A neighbor who has strange looking friends.
· A neighbor who throws block parties and mingles with everyone.
· A shy neighbor.
· A helpless neighbor people feel sorry for.

From my list, you can see there are plenty of ways to fit a neighbor into a story. Think about using one of them some time.

Morgan Mandel
http://www.morganmandel.com/

Blog, Website, or Both? By Morgan Mandel

Lately, I've spent more time here on my blogspot than on my main website. I'm trying to get it just right so people will know more about me as a person and as an author through reading my posts. Hopefully, they'll want to look further and check out my novels. I do try to keep my website updated, but not every day.

That got me wondering...

How many people use a blogspot as a website?
How many own websites but not blogs?
How many people prefer both?

Pro Blogspot
I update my blogspot here every day by doing a new post, but can't say the same for my website.

My blogspot is a capsulized version of my website, including vital information, such as links to book excerpts, order information, other blogs, a blogroll, my website.

Pro Website
I offer lots more information on my website which I can't fit into the blog. That makes it much more diversified. It's chock full of book signing photos, other author photos and links, badges from networks I belong to, and so much more. I can add pages at will, using different layouts, backgrounds and color patterns for diversity.

Still, for someone in a hurry, my website may seem cumbersome.

What are your thoughts?

Thanks,
Morgan Mandel
http://www.morganmandel.com/

Iphone Culprit or Coincidence? 3G Woes By Morgan Mandel

On the way to work this morning, I inserted my A T & T network card into the laptop computer as I usually do. It takes a while to connect, but the blue flashed and then remained steady, like it was supposed to do. The bars all turned orange in the bottom tray, like they were supposed to do.

The little box telling me what was going on with the card said connected to A & T like it was supposed to do. It pulled up the Internet Explorer browser like it was supposed to do.
But…It told me the connection to the server could not be found.

What was going on?

My purse was open right next to me on the seat. Inside was my Iphone. The network was set to 3G. In desperation, I switched it off 3G to Edge.

I retried the laptop connection and it worked!!

Was that a coincidence or did the Iphone interfere with my connection? It does make me wonder. I'll need to investigate this further.

Writing tip: If you're writing a book, be wary of coincidences, even ones that have happened to you. Readers do not like them. Make sure everything follows logically.


Morgan Mandel
www.morganmandel.com
http://bloodredpencil.blogspot.com

Say Goodbye to Randhurst by Morgan Mandel

I've heard that stories about developers changing towns are not as popular any more. Maybe so, but this particular story rings home for me, because it's true.

I had an eerie feeling as my husband and I visited Randhurst for the last time this past Saturday. As we strolled through the shopping center, oldies tunes played in the background, a reminder of the songs shoppers heard in the mall's heyday.


The stores were dark, except for a few shopkeepers waiting it out until the bitter end. One or two sold refreshments on the upper level, which at one time was jammed with hungry shoppers taking time out to eat.














The Venetial carousel played a merry tune as a handful of children rode the horses. The next day the carousel was slated to be dismantled and shipped to a mall in California, where other children would enjoy its wonders.











Further down, the play area teamed with more children having a great time. I wondered if they knew soon their playspace would be no more.











I've always loved Randhurst. It was just the right size -- Big enough to offer variety, yet small enough not to be confusing. Woodfield in all its grandeur has never been my preference.

Randhurst will be transformed into a lifestyle center, with completion scheduled for 2010. With it's departure, something fine will be lost in our community.

That's progress, I guess.

Morgan Mandel
http://www.morganmandel.com/

Dann & Raymond's Movie Club 2008 By Morgan Mandel

Dann Gire, film critic for the Daily Herald in blue, Raymond Benson, former James Bond novelist, in brown, hosts of In The Library, No One Can Hear You Scream.

Silent screams, scary monsters, familiar and unfamiliar screen images...what a great way to spend a Thursday evening at the Arlington Heights Memorial Library.

Along with short film clips of horror films, Film Critic, Dann Gire, and Mystery/Thriller Author, Raymond Benson, filled the audience in on little known facts about Universal Studios, talented cinematographer, Karl Freund, and ever-popular actors, Lon Chaney, Boris Karloff, Bela Lugosi and others.

Lights and shadows, musical scores, and monster makeup application were some of the topics discussed, along with types of monsters, such as werewolves, vampires, things with no names, and ghosts.

With so much information to impart, the deadly duo had only enough time to cover the '30s. On the third Thursday of October, at 7:30 pm they'll return to go through the '40s to the present day.

Also on their agenda is a political movie evening the third Thursday of November and a Holiday movie theme in the same time slot for December.

Anyone in the Arlington Heights area, come on over to the library at 500 North Dunton Avenue, Arlington Heights, Illinois, and join the fun. These two hosts are not only entertaining, but also quite knowledgeable.

Morgan Mandel
www.morganmandel.com
http://morganmandel.blogspot.com
http://acmeauthorslink.blogspot.com

BREAKING NEWS!! CUBS WIN!!! CAN YOU SAY SUBWAY SERIES??

Cubs are Division Champs!! As of this very minute, the White Sox are 7 games out.

Subway Series anyone?

If so, we may have a Chicago Civil War on our hands. (G)

What does this have to do with writing?

I don't know. Just thought I'd throw it in.

Morgan Mandel
www.morganmandel.com
http://bloodredpencil.blogspot.com

Overpacking by Morgan Mandel

We've got one more trip left to visit our cottage in Wisconsin next weekend. Before we owned one, I thought if we had our own place I wouldn't need to pack as much.

Wrong. I pack even more. Not only that, I overpack. Then I get to the cottage and have to unpack. Since it's not a large place, finding room for everything presents a challenge.

The same thing can happen with manuscripts. It's easy to make an exception here and there. Pretty soon the manuscript is loaded down with adjectives, adverbs and those little no-no words, like just, that, so.

There's little room for them. Remember to get the majority of them them out before you send your manuscript off on a trip to an editor.

Morgan Mandel
www.morganmandel.com
http://bloodredpencil.blogspot.com

It's the little things by Morgan Mandel

Little things mean a lot. They can make the difference between a good and bad day.
On the way to work this morning, one of my shoelaces was loose. Since I'd run out the door at the last minute and trains don't wait if you're late, I didn't have time to tie it. So, all the way to the station, I kept thinking of how loose my one shoe was.

Waiting at a restaurant to be seated. That's another thing that's irritating. If there's more than a fifteen or twenty minute wait, we usually leave.

Someone bumping into me on the street and not apologizing. Someone honking a horn too loud, even if not at me - another little thing.

A lot of these little things add up to a miserable day.

Same thing with a manuscript. Watch out for the little things. Make sure you put your commas in where you should. Check your spacing. Check for those little words like a, an, the. Did you forget to insert one? Use an easy to read font, one that the editor you submit to likes.

There are many other little things to watch out for in a manuscript. Try to catch them all or you'll get a rejection letter which means a lot.

Morgan Mandel
www.morganmandel.com

I'm A Twit. Are You? By Morgan Mandel

I confess. I'm a twit. There are lots of us.

We're the ones who pop in with 140 or less character messages, and pop out again.

Some of us cheat and leave more than one message in a row, sometimes about the same thing, sometimes not.

We like to follow people and be followed.

Some of us have fancy backgrounds, some of us are plain.

We often repeat what our friends say. We send replies and put funny @ marks in the post.

We use links and website urls, hoping someone will check them out.

We play favorites and put stars next to special messages.

We may seem clandestine, but we're not. Anyone can join us.

Just go to http://twitter.com and sign up.

Then you can tweet like the rest of us in twitland. Be careful, it's addictive.


Morgan Mandel
http://twitter.com/MorganMandel
PS Please follow me and I'll follow you.

Shine Your Light By Morgan Mandel

It doesn't matter if you blog, write a newspaper or magazine article, or even an entire book.

You're the only person that can share what's inside of you. You may have only a few words or sentences to share. What you have to say may only reach one or a few people. If you're fortunate, more. The important thing is someone somewhere is reading your words, sharing your experiences. You could make a difference in that person's life. Make a sad person happy. Make an uncaring person care. Teach someone something new. There are many effects your words can create, even when you don't know it's happening.

So shine your light, be it big or small. It's what you say that counts.

Morgan Mandel
www.morganmandel.com
http://bloodredpencil.blogspot.com
http://acmeauthorslink.blogspot.com
http://mysteryturtles.blogspot.com

So, shine your light. There's no other like it.

Nothing Dinky About This By Morgan Mandel

Eagle River, Wisconsin

Where will your story take place? That depends on your character.

Here are some questions which may help you decide setting:

Is your character urban, suburban, countrified?
What pastimes does your character enjoy?
Is your character single, married, divorced, separated? Any children?
What family members will the character relate to?
What kind of friends will your character bond with?
Does your character like to hear noise or only enjoys peace and quiet?
What about animals? Does your character require the company of one or more? What kind? A dog, cat, bird, horse?
What kind of job does your character have or is that person retired?
Does your character enjoy traveling?
Would your character rather live abroad than in America?
Or is your character afraid to leave the house at all?
Does your character like company or is your character a loner?

These are basic questions. I'm sure there are lots more, but at least they'll get you started. Answer them and you'll have a clue as to where to place your character. It may even be a quaint Wisconsin town like Eagle River.

Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com
http://bloodredpencil.blogspot.com

SWEET ADDICTION By Morgan Mandel

Rascal's DoggySpace Profile Shot

I've got a sweet addiction, but it's not about sugar. It started innocently enough. I was over at Bentley's Corner Barkery with my husband and Rascal talking to Lisa, the co-owner, when she asked me if I'd joined DoggySpace. I'd heard of it, but had never signed up.

Saturday night, I had a few extra minutes after scooping water from the basement, so I put up a profile for Rascal, using a photo taken in the van on the last trip to Wisconsin. It was easy for Rascal to make friends. In 24 hours she already had 142.

Along with the profile shots, each member gets a journal spot, like a blog spot. Also, comment sections. They can give away virtual presents like frisbees or bones to each other.

I started reading some of the posts and they were fascinating. One was upsetting, about people who left dogs tied in their yards when they evacuated the hurricane area. Then there was a dog who suffered from separation anxiety and needed medication because the owner-husband had to go out-of-town for one day.

I'm finding it difficult to tear myself away. The dogs are so precious and the blogs so engrossing.

In a way I'm wasting time there, but not exactly. Most members of Doggyspace use the dog's point of view in their posts, as if the dogs were writing them. So, I'm getting great lessons in going deep into doggy point of view which will stand me in good stead as I continue on with my children's book about Rascal.

If you have a dog and would like to make virtual friends with Rascal, her profile page at Doggy Space is http://www.doggyspace.com/profile/15418.

Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com
http://bloodredpencil.blogspot.com
http://mysteryturtles.blogspot.com

RAIN By Morgan Mandel

We're nowhere near Texas, where Ike was, yet Illinois still received way too much backlash rain. I believe our neighborhood got close to 7 inches. DesPlaines, not that far away, is way flooded and the river hasn't even crested.

As much as scientists talk about controlling the weather, I don't think it can be done. Not counting lives lost, it's sad to see so many people's memories and homes that they've worked hard for all their lives just washed away.

We were lucky. We got off with large pools of water in the yard, a foot or so of water in the basement, and some window well dripping. Not everyone can say the same.

Sometimes life intrusions interfere with writing. When that happens, after everything is back to some kind of normalcy, remember what you can about the experience and write about it.

Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com
http://bloodredpencil.blogspot.com

Group Blogs By Morgan Mandel

If you need another Angela Wilson fix, never fear. Angela will be dispensing valuable advice about marketing on Wednesday, September 17, 2008, at my
group blog, http://acmeauthorslink.blogspot.com, as she continues her tour.

I hope everyone enjoyed her stay and learned a few things. I'll be hosting guests off and on here to offer variety.

While I'm mentioning group blogs, a great one to check each day is The Blood-Red Pencil, at http://bloodredpencil.blogspot.com, where you'll get scads of editing advice, kind of like going to class.


Consider joining or starting a group blog, especially if you don't have time to blog every day. They're great for promotion. You'll also get great Google hits.

Morgan Mandel
www.morganmandel.com
http://acmeauthorslink.blogspot.com
http://bloodredpencil.blogspot.com

Angela Wilson - Parting Thoughts on Virtual Tours & Final Remarks by Morgan Mandel

Angela Wilson


Angela leaves us with a few parting thoughts today. For More From Angela Wilson, be sure to go to http://acmeauthorslink.blogspot.com on Wednesday, Sept. 17, when she'll share marketing suggestions.

Conclusion to Series on Virtual Tours

You may not realize the pay off immediately, but you should see additional activity to your MySpace, Facebook and Web site during the tour and the first few months afterward. You should also have a new network of contacts for future tours, book deals or even critique groups. Track your tour in a spreadsheet so you can see what sites were beneficial and which ones may have been a waste of time. Even heavily-trafficked sites can be duds if they don't fit your niche.

If you want your blog tour to be a success, then you have to devote the time to it that it deserves. Enlist the help of friends and family, who can easily respond to comments or other general items while you handle the tough stuff. Also check out listings for virtual tour companies and, if the budget allows, think about hiring someone to do the set up so you can concentrate on networking and sales - and writing.

Thanks for turning the tables & letting me be the guest!
Angela Wilson

http://www.popsyndicate.com/books
www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823

Want details on Pop Syndicate virtual tours? E-mail Angela at authorangelawilson@gmail.com.

Pop Syndicate's Group link at Linkedin - http://www.linkedin.com/e/gis/130844

Some content originally posted at Mike's Writing Workshop & Newsletter - http://www.mikeswritingworkshop.blogspot.com

A great big thank you to Angela for sharing her Virtual Tour secrets with us. See her contact information above if you'd like to inquire about a book blog tour at
Pop Syndicate.Com.

Angela Wilson With Blog Tour Tips - Intro by Morgan Mandel

Continued from Wednesday - Sept. 10


Angela Wilson is an author, freelance Web content director and Book Blog Editor for Pop Syndicate, a pop culture site with more than 8,000 hits per day. Each week, Pop Syndicate hosts authors on virtual tour. I was fortunate enough to be one of those authors. Here's a link to my interview by Angela that week: http://www.popsyndicate.com/books/story/book_tour_virtual_sitdown_with_morgan_mandel

Enough about me. Once again, I bring you Angela Wilson who'll give you some valuable tips about virtual book blog tours...


Virtual Tours - Part Two
When venturing out into the blogosphere for the first time, start slow. Plan a three-month tour. Secure space on blogs every week during that time. Check the sites each day to be certain your sponsors post your items. Reply to any comments submitted by readers. The personal touch goes a long way with people in an age of impersonal communication.

Send thank you notes to your sponsors, as well as updated newsletters that tell them where you will be featured. Ask them to post that as well, so readers can follow you throughout the blogosphere.

Do not pay to be placed on a blog. If someone wants cash, get site statistics and feedback from other authors before you cash in. Google the sites and see uninhibited feedback about them; don't just trust the owners' word.

Some authors take whatever blog space they can get – which is not a bad idea when you are first starting out. Other authors, both experienced and new, have specific criteria for blogs that feature them, including a certain number of hits per day and demographics. (See Cheryl Kay Tardiff's blog about her criteria.) When first starting out, some big-name blogs may be reticent to host a small-time author, e-published or self-published novelist. Be prepared to take what you can get, then build on that as your career grows.

Not a blogger but excited at the prospect of using this free interactive tool? Don't jump into the blogosphere on a tour. It is hard, detailed, sometimes mundane work. It can be overwhelming for authors who don't have the experience with the programs. (Yes, they are out there!) First, start a blog at a free service like Blogger or Wordpress, play around, see how it works and your comfort level with it. Also read other blogs and see what they are saying. If you don't like to blog, or don't want to learn how, consider hiring a virtual PR firm. There are those now that specialize only in virtual tours, and work to play your columns and excerpts on sites that fit your target market.

Only experienced bloggers should venture into contests while on tour. The best ideas I've seen so far come from authors in different genres. Delia Latham and Michelle Gagnon asked readers to post comments on all blogs where they were touring. Then, the authors collected names and emails from those posts, put them in a hat and chose a winner. Another author sent readers directly to their guestbook, and chose a winner based on signatures during tour time. As a virtual tour host at Pop Syndicate, I can safely say the most streamlined method is using a guestbook. That places all contest entries in one place, instead of over several blogs on the Web.

Do not expect your virtual tour host to handle the contest. Most blogs and sites will not handle details of a contest, but will be happy to post contest details. Write your own contest copy and allow hosts to tweak as necessary for their site.


Until Tomorrow,
Angela Wilson
http://www.popsyndicate.com/books
http://www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823

Want details on Pop Syndicate virtual tours? E-mail Angela at authorangelawilson@gmail.com.

Pop Syndicate's Group Linkedin link - http://www.linkedin.com/e/gis/130844

Some content originally posted at Mike's Writing Workshop & Newsletter - http://www.mikeswritingworkshop.blogspot.com

Angela Wilson, Book Blog Editor, About Virtual Tours, Intro by Morgan Mandel - Pt. 1

Can't afford to travel? Consider a virtual book blog tour. Here's the first of three installments where Angela Wilson, Book Blog Editor for Pop Syndicate, tells you what you need. Angela Wilson is a freelance author publicist, an author, freelance Web content director and Book Blog Editor for Pop Syndicate, a pop culture site with more than 8,000 hits per day. Each week, Pop Syndicate hosts authors on virtual tour. And now, here's Angela...

Virtual Tours
Authors have found an innovative way to use the Web to promote themselves and their work. Virtual author tours, or book blog tours, are fast becoming an inexpensive way to meet new readers and further develop your fan base.

Blog tours allow authors to post content on a variety of sites during their heaviest marketing season. It's a great way to get your name up in Google searches, and introduce yourself to new readers. It's not difficult, but it is time-consuming, and any author who goes this route should be prepared to give up a little writing and a family time to fulfill blogging obligations. Don't let that time element scare you. With proper planning – and short-term tours – any author can manage to do it.

Standard items you need for your tour:

One-page bio. You can use the one you have in your media kit, but make certain it is written in Web-friendly language.

Q&A. Make a list of the most common questions you get from both readers and interviews. Intertwine a few questions unique to yourself, or allow you to offer up unique tidbits about yourself and your writing. Answer them and you're good to go.
Columns. Have five to 10 columns about anything – writing, life, balancing career with family, your latest FAB review. Use one column per blog submission. Use the ones that are best suited for a particular blog. For instance, you will want to send a column about writing to a blog about writing. You want a good variety of columns because you don't want to be too repetitious. Readers want fresh content, and you don't want them to get bored by reading the same copy on different sites. There will be times when you need to write a new column, but at least you will have a stash to get your started.

Audio interviews. If you have them, use them, giving credit to the group or business that conducted the segment.

Book trailers. Be sure these are up and ready on YouTube, and forward the EMBED code to your tour hosts.

High- and low-resolution JPEGS of yourself and your cover art. Try to include a few different poses of yourself, maybe one relaxed at home and a studio shot. Adjust the size so they can easily email, or post them in the media section of your Web site for downloading.

A list of blog tour stops. Post this on your Web site, blog, MySpace, Tagged, Ning, Facebook, and give copies to your blog tour hosts. Also send out to your listserve or everyone in your address book.

Leave yourself open for unique items requested by various Web sites. If a site receives thousands of hits per day, you will want to work a little harder for them than a site with 12 hits. Be sure to save all documents with your name and the content. For example: AngelaWilson.Q&A.doc, AngelaWilson.mug.JPEG, etc.

Don't sweat it if you don't have everything now. Just get the basics together and add to your tour folder when you can. Remember that Web 2.0 will demand audio and video elements – the two most lacking – for future audiences. Start off with at least three unique columns and add to those when you can.

Until Tomorrow,
Angela Wilson

http://www.popsyndicate.com/books
www.linkedin.com/in/angelawilson
http://www.facebook.com/people/Angela_Wilson/775118823


Want details on Pop Syndicate virtual tours? E-mail Angela at authorangelawilson@gmail.com.

Join Pop Syndicate.com Group on Linkedin - http://www.linkedin.com/e/gis/130844

Some content originally posted at Mike's Writing Workshop & Newsletter at
http://www.mikeswritingworkshop.blogspot.com